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Demand Generation Lead

Bright Executive
Closing date
22 May 2022

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Marketing & PR
Contract Type
Full Time
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The RoleWe are looking for a Demand Generation Lead to join our awesome marketing team at a high growth B2B technology company that lives and breathes innovation! You will be responsible for strategic, tactical and analytical thinking across our marketing and sales funnel to help nurture leads from prospect to customer. To gain a deep understanding of how each part of the funnel is performing, with the opportunity to optimise and make improvements, and execute lead nurturing tactics to maximise our lead generation efforts. You will work with the EMEA Digital Team to help define and deliver marketing initiatives that generate new leads and expand on existing opportunities within target accounts. ?Responsibilities???????????????????????????This position reports to the EMEA Digital Innovations Marketing Manager and will work in close collaboration with the EMEA Marketing Managers and Field Managers to identify opportunities, drive lead generation for our large accounts and execute lead nurturing programs across channels, markets, and regions. Campaigns* Work with the EMEA Digital Team to create and execute multi-touch digital marketing activities that focus on demand generation and deal acceleration within our large accounts.* Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support/message testing and creative development to deliver content that resonates across our markets and verticals. * Give visibility thanks to reporting to the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions.Marketing Research* Market understanding and research to identify trending topics important * Put in place the necessary tools to help identify the latest news and topics impacting our prospects industries and pain points!* Effectively and quickly convert trending topics into actionable content for our prospects to digest.Data Analysis* Evaluate lead nurturing campaign results and prepare ROI reports in collaboration with the EMEA Digital Team* Interpret prospect data to identify triggers and behaviours that indicate potential life cycle changes and guide future lead nurturing activities* Analyse and report on past campaign performance, and identify areas for testing and improvement.?Requirements: ???????????????????????????* ?3-5 years' experience in a digital marketing role??????* Demonstrable experience driving campaigns that are measured, strategic and creative* An understanding of ABM & targeted approaches for strategic accounts.* Experience in a business-to-business (B2B) environment, high-tech products/services; enterprise software experience preferred* Knowledge of email strategies and tactics as it relates to each stage of the customer lifecycle and able to effectively identify actionable messaging opportunities* Constantly looking at new ways to optimise our lead generation campaigns * Results oriented; ROI & metric driven* Experience working with CRM & marketing automation tools. Salesforce and Pardot experience preferred, but not required* Work with developers to integrate backend systems with the marketing automation platforms via APIs* Experience of working with multi-channel marketing solutions, including: social media (LinkedIn), email, video, Google Analytics, SEO and PPC* Able to create personalised content and emails through the use of dynamic content* Experience managing and collaborating with several departments cross functionally.* Self-motivated, well-organised, detailed-oriented, problem solver able to manage multiple projects and meet assigned deadlines and targets - all this in a fast-paced environment* Autonomous with an understanding of responsibility and accountability* Good interpersonal communication and collaboration skills (ability to negotiate)* Energetic and able to respond to stress in a positive way and remain calm. Not afraid of a challenge.* Language: English * Be ready to join an exciting international team and support our continued growth!Bright Executive Recruitment is acting as an employment agency in relation to this vacancy.
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