What are we looking for?
We are looking for an experienced, forward-thinking Ecommerce Marketing specialist who relishes a new challenge. We want someone who is passionate about the internet and in particular ecommerce, website analysis and search marketing.
You will be responsible for delivering our SEM service to a range of clients of varying sectors and sizes. You will manage your own set of clients and have autonomy to advise and direct their digital marketing strategy.
Applicants must have at least 5 years commercial experience of managing SEO and PPC for a range of clients. You must also have ecommerce experience.
You must be able to demonstrate how you have helped your clients to significantly improve their organic rankings and show ROI on PPC campaigns. You must also be proactive in making recommendations to clients on how they can improve their websites and increase conversion rates. This role will be Cheltenham based with an option to work remotely for part of the week if desirable, however we will also consider UK applicants who are looking for 100% remote-working if not local to Gloucestershire.
Your main responsibilities:
- Devise and manage client SEO and PPC strategies (i.e. 360 Search / Total Search).
- You will be responsible for guiding the SEO performance of your clients and work collaboratively with them to improve their rankings and ROI from search. You must be proactive with your insights and suggestions.
- Monitoring sites on a daily, weekly & monthly basis to ensure that SEO and PPC efforts are achieving the ROI targets for your clients.
- Managing Google Ads on behalf of your clients (including Google Shopping campaigns).
- Take an active part in and contribute to our SEO team and evolving our SEM service.
- Share initiatives, best practices and results.
- Keep up to date with the latest SEO trends and best practices.
- Educate other areas of the business who indirectly impact SEO.
- Keyword research, keyword generation & input with content creation.
- Conversion rate optimisation
- Managing of client relationship including regular communication, meetings, calls, and presentations
- Absolutely passionate about the internet and digital marketing.
- Analytical mind-set with a strong ability for analysing data and user statistics.
- Ability to think creatively, and identify and resolve problems.
- Excellent understanding of traffic and conversion measurement, experience with interpreting such data and deriving insight.
- Seasoned at producing in-depth analysis and reporting on business KPIs.
- Excellent planning, organisation and communication skills, ability to self-manage and keep track of multiple projects streams.
- Confident communicator with excellent writing and speaking skills.
- Attention to detail and the ability to effectively multi-task.
- Experience of delivering and monitoring digital marketing campaigns that drive customer engagement and lead generation.
- Experienced in project and client management.
- Personable and easy to work with.
- Ideally Google Ads and Google Analytics Certified.
- Proven track record of growing ecommerce sales and ROI.
- Some experience with Social Ads would be a nice bonus.
Key Attributes Required:
- Is proactive in planning to achieve targets and objectives, which deliver profitable outcomes.
- Proactively improves the quality of service we deliver to all of our customers.
- Respects the views of others and positively contributes to a learning environment that encourages excellence.
- Continually asks what more could be done, willingly takes the initiative and consistently does more than is required.
- Be proactive with suggestions and pre-emptive with solutions.
- Happy to collaborate and share knowledge with other team members.
- Receptive to feedback and asking for help when unsure.
Up to £35,000 - 45,000 per annum, depending on experience and level. Plus pension scheme and generous holiday.
- A highly competitive basic salary (with potential for an annual pay rise subject to meeting performance targets).
- Annual staff bonus after a qualifying period.
- Free Cheltenham gym membership after a qualifying period.
- Option to work from home/remotely for 2-3 days per week.
- Flexible working hours.
- Relaxed creative offices within a sought-after area of Cheltenham.
- A relaxed atmosphere.
- Collaborative culture.
- Personal development and training is encouraged.
- Yearly personal development plan.
- Christmas and summer staff parties, as well as ad hoc lunches and team socials.
If you consider yourself to be a strong candidate for this role, and are looking for the next progression in your career to develop your knowledge and skills, then we'd love to hear from you.