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Digital Marketing Executive/Marketing Manager

Employer
Mandeville Recruitment Group
Location
UK
Salary
Competitive
Closing date
22 May 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Do you know what happens to empty Pubs? Vacant office spaces? Empty buildings across London?Well, I can tell you, property owners lose money, squatters enter... it becomes a mess! This is where this unique and exciting brand comes in! They do up the place & rent out the space to working professionals who want temporary accommodation! Next time you walk past an empty building... have a think what is happening inside! We are after a SENIOR MARKETING EXECUTIVE £35K-£40K to really elevate the business through marketing practices. Please note, this is for someone who is a Senior Digital Marketing Lead who wants to take a step up to management. We are looking for someone to do a little bit of everything!*Help generate Leads*Organic social media growth*Deal with the Website agency *Deal with the SEO agency *Help with the website landing page*May have used Zoho*Launch new products and services this brand has to offer Role Summary: An exciting opportunity has arisen for an initiative-taking Digital Marketing Executive to join this brand and shape the marketing plan and its associated activities in both a B2B and B2C context. This is a hands-on, cross-channel role that requires a motivated and resilient individual to drive new ideas and strategies, with support from the senior management team and existing agency partnerships. Position Overview: The successful applicant will be entering a pivotal business role encompassing all digital marketing activity in addition to some offline activity, including the management of marketing and sales collateral, for example. The role will come with a degree of autonomy and will require you to be the voice of Marketing within the business. Core responsibilities of the role include, but are not limited to:?Thinking creatively on how to reach niche audiences in a competitive landscape?Proactively working with digital agencies to develop strategies around SEO/PPC/eCRM and social media - to drive relevant traffic to the company website?Improving the overall usability, design, content, and performance of the company website?Managing online campaigns to raise awareness and generate sales leads?Tracking campaign conversion rates whilst making necessary optimisations?Developing the new product mix, branding, and respective launches?Building and sending email marketing campaigns to generate sales appointments?Creating attractive and impactful social media content to raise brand awareness?Reviewing innovative marketing technologies to ensure the business keeps moving forward ?Conducting and evaluating customer research, market conditions and competitors?Managing and reporting on the marketing budget ?Consistently achieving agreed KPIs and targets Skills & Qualifications:?3+ years business to business experience as a Digital Marketing Manager, or Senior Digital Marketing Executive?An academic background with a bachelor's degree of 2:1 or above is desirable?Highly IT literate with solid knowledge of database marketing and experience using databases as a key source in business development?Experience using Zoho CRM, and Zoho Campaigns is advantageous?Working knowledge of Google Ads / Bing AdCenter, Facebook for Business, Google Analytics and Google Search Console?Experience managing PPC, SEO, eCRM, social media and website agency relationships?Experience working on website projects from concept through to delivery is desirable?Experience using varied Content Management Systems is desirable?Good understanding of current online marketing concepts, trends, and best practices ?Experience with desktop publishing/design software is advantageous. i.e., Adobe InDesign, Photoshop, Canva etc.?Excellent analytical and communication skills ?Focused and enthusiastic about marketing ?Enjoys working in a busy, deadline-driven, creative environment If you feel you are right and want to get into the property market within Marketing, hit apply!Mandeville is acting as an Employment Agency in relation to this vacancy.
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