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Brand Omnichannel Marketing Manager

The Rank Group
Closing date
22 May 2022

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Marketing & PR
Contract Type
Full Time
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Company Description

Rank Interactive is the digital business of Rank Group plc. We are a leading international digital gaming company, underpinned by superior talent and technology.

We operate a multi-branded strategy, using a combination of proprietary and licensed software to provide online bingo and slot gaming and a social gaming mobile application.

Every day, millions of people worldwide enjoy our products - which includes and - on their mobiles, tablets and desktops.

We bring people and entertainment together, delivering stimulating and entertaining experiences through diverse digital channels from our offices in Kentish Town, Maidenhead, Gibraltar, Mauritius, Sheffield, South Africa and Israel. With a team of over 350 worldwide, we empower our colleagues to work at the peak of their strengths and passions by providing innovative and collaborative working environments that attract, retain and engages high performing talent.

Job Description

The Brand Marketing Manager will work within the framework of the Omni Channel Delivery Team and will support the group strategy with new business opportunities and innovative ways to increase revenue for the Rank Group, as well as expanding the presence of the company and its brands internationally.

Main Responsibilities & Accountabilities include:
  • Own and deliver the proposition for the Brand(s)
  • Ensuring the retention strategy for the Brand(s) is delivered upon
  • Reporting on KPIs to key stakeholders on a weekly/monthly basis
  • Implementation and monitoring of all CRM on the site using multiple channels including SMS, email, onsite messaging and outbound calling
  • Ensuring a seamless experience for the customer from comms through to the online site
  • Devising and delivering the monthly promotional/CRM calendar and any ad hoc promotions
  • Development and continuous optimization of lifecycles
  • Liaising with BI and promotions analytics team to ensure promotions and bonuses are refined to be both effective and cost-efficient
  • Raising any ad hoc BI requests to gain insight into player behaviour and activity
  • Responsible for maintaining KPIs, including but not limited to player numbers, deposits, wagering and frequency of visits to the sites across all player groups including VIPs
  • Refining promotions to reduce bonus costs where possible to ensure a manageable level of POCT
  • Feeding into ad hoc projects to optimise the player experience and revenue opportunities across the board (online and venues)
  • Signing off a promotions schedule for the current brand being worked on optimising and refining as necessary
  • Making use of all media available including SMS, in-game messaging emails, in-venue screens and direct mail
  • Share learnings and knowledge to counterparts within the wider group Casino and Bingo teams
  • Managing team members to achieve a high quality of execution.
  • Developing team members to aid progression and be prepared to help in hiring and training resources for future projects
  • Operational tasks include suggesting product development; coordinating the launch of new features, researching omnichannel solutions and technologies, and implementing omnichannel strategies to favour cross-sale of venue and online customers.
  • Regular liaising with the acquisition team
  • Liaising with other verticals and teams around marketing, product development, new game releases, operations, and venues
  • Ensuring the compliance with responsible gaming protocols
  • Customer-focused and understanding of best practices for user journeys
  • Accountable to propose and develop new innovative and engaging customer propositions
  • Actively support other projects across the business making sure that the player experience is always considered.
  • Work closely with general managers in venues to enrich the multi-channel customer experience and offer best in practice engagement tools

  • Experience in delivering first-class CRM services
  • Experience in managing digital brands P&L
  • Ability to have a customer-first approach
  • Experience in managing small teams
  • Experience working in the gaming/gambling sector (essential)
  • Be willing to travel in the UK and internationally
  • Strong team player with good communication skills
  • High attention to detail
  • Establish good communication relationships with senior management, stakeholders, and departments
  • Ability to deliver results against challenging deadlines
  • Leadership and motivational qualities
  • Proactive, enthusiastic, with a positive attitude and willingness to learn
  • Ability to simultaneously manage a range of tasks and collaborate with departments.
  • Approachable, inclusive and a strong team player
  • Demonstrate a calm and optimistic approach to complex situations with integrity
  • Highly organised and able to plan the use of people and resources, to meet deadlines. Good communication and negotiating skills, both written and verbal
  • Proficient in MS Office packages - MS Word, Excel, & PowerPoint
  • Strong interpersonal skills and ability to manage and motivate the project team. Proven experience as an EA working at the board level.
  • Some Project Management experience is desirable but not essential
  • Some training in Project Management techniques such as PRINCE2 or similar desirable but not essential

Additional Information

Additional information

It's not all about the work!

At Rank Interactive, we are dedicated to not only finding the best people to work for us but once you are here we want to make sure you stay and develop with the business.

To find out more information, follow us on LinkedIn!
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