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Consumer Insights Manager

Employer
Talent Forte
Location
UK
Salary
Competitive
Closing date
19 Feb 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Consumer Insights Manager

Initial 2-3-month contract, remotely based.

You'll have the opportunity to develop and drive the consumer and market insights program for a section of the brand portfolio of this FTSE100 FMCG. You'll be able to develop a deep understanding of the consumer and turning your insights into commercial programs to maximise business growth. Your work will cover the complete consumer journey from initial engagement to eventual purchase either on-line or in store.

Responsibilities

Ensures the consumer is at the heart of all in market execution decisions made by the business:

Helping to lead and consolidate consumer-based research for different brands across the portfolio
Reviews and challenges the brand business objectives with cross-functional team (marketing / trade marketing / sales) to develop, manage and execute research plans to best support innovation / go-to-market strategy
Assists in managing the Brand Equity programme for the key power brands and the insights / reporting that goes to the business
Ensure best-in-class communications are developed, utilising consumers' knowledge to drive consistency and uniformity that will fit across brand comms content / eco-system
Develops a comprehensive understanding of the relevant brand communication objectives and evaluate the effectiveness of the brand communications in market in conjunction with communications testing agency partners
Understands the market data for the brand portfolio, and can ensure that the data is reliable and can utilise to develop actionable learnings
Develops and implements best practices for research for portfolio, ensuring methodologies and structure are in place to consistently deliver accurate growth opportunities
Develops and builds strong relationships with Global CDI and key agencies to leverage and contribute to the insights and learning's and development of insights best practiceExperience required

Minimum 3 years' experience, preferably client-side or within a research agency in an analytics role, preferably working on an FMCG product or brand
Experience in analysing and presenting data and communicating to teams
Understanding of different qual and quant research methodologies
Proven success in supporting and driving insights
Excellent communication skills both written and oral
Excellent project management skills
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