This job has expired

Trade Marketing Lead

Employer
Salt Search
Location
UK
Salary
Competitive
Closing date
5 Feb 2022

View more

Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
You need to sign in or create an account to save a job.
Salt's client, a globally recognised FMCG client is sourcing for a Trade Marketing Account Manager to support in the management of projects, from ideation/concept stage through to development, implementation, and evaluation. Ideally you will hold experience of working across off-line and online campaigns and be independent enough to see these through to execution. This role will run for a minimum of 6 months in length will potential to extend thereafter.

Key Role Requirements:
  • Support with general BAU. Enhancing Digital Engagement, CRM effectiveness and impact by putting in place improvement initiatives based on data led insights.
  • Develop and manage all digital marketing campaigns using Marketing Cloud & Service Cloud taking responsibility for full end to end development, deployment, campaign analysis and corrective actions to ensure each campaign is maximised to its fullest.
  • Ability to set up and implement the tools in Salesforce Marketing Cloud effectively, providing solutions to execute both tactical and strategic email campaigns
  • Hold responsibility for leading the deployment of all direct to customer campaigns whilst the in-house team will continue to focus on omni-touchpoint deliverables.
  • Possess experience of audience management through marketing cloud.
  • Content management skills to ensure the site analytics are frequently reviewed and proactive actionable recommendations are made.
  • Translate data into actionable insights which can in turn be used to plan and deploy accordingly
  • Support line manager/client with development of B2B digital communication & digital activation strategy that will drive innovation, engagement and overall acquisition.
  • Support in identifying and build out of the 2022 calendar of events and experiences, to resonate with retailers and aim to increase loyalty, perception and advocacy.
You need to sign in or create an account to save a job.

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert