Vertu Motors plc. was formed in late 2006 and are now the UKs 5th largest motor retailers with over 150 dealerships across the length and breadth of the UK from Dunfermline to Exeter. As a Marketing Executive within our Marketing Communications Team you will be working closely with the Advertising team, Field Retail Marketing Managers and our in-house Studio team, to deliver stand out creative and communications at a national and regional level for our Bristol Street Motors, Macklin Motors and Vertu Motors dealerships. Within this role you will work with a number of well-known automotive manufacturers including: Vauxhall, Nissan, Renault, Peugeot, Ford and Hyundai. You will coordinate projects and briefs from beginning to end, ensuring campaigns are in line with both manufacturer's activity and divisional project activity. You will also provide high quality marketing assets and work on campaigns to drive customer leads. A creative eye and attention to detail are key.
About the Role
Key responsibilities: • Coordinating briefs which come into the Marcomms team, from entry to end result • Creating marketing assets for all manufacturers, covering New, Used, Aftersales, Commercial and Motability sectors • Work closely with Field Marketing Managers to deliver their divisional and local marketing activity • Create assets which cover a variety of platforms, including: social media, websites, press ads, digital and display advertising, signage and POS • Update Quarterly offers and web assets with changes to Manufacturer pricing during the year • Work on delivering events across the group, both divisionally and locally • Manufacturer Ambassador for the brands we represent • Keeping offer and franchise pages of our website up to date: find-a-dealer, new car offers, content • Ensure all activity is legally and brand (franchise and Vertu) compliant and complies with FCA obligations • To develop excellent working relationships with other marketing/team members including: the retail team, in-house design, data, social and digital marketing teams • To develop a good understanding of the market, competitors, and consumers and to use this to continually improve the marketing activity
Key skills required for this role are • Excellent communication skills • Organisation skills and the ability to coordinate projects and hit deadlines • Ability to work as an individual, but also as part of a team • An eye for detail - excellent grammar and proof-reading skills • Confident with Microsoft software, particularly Excel and PowerPoint • Creative thinker - the ability to read a brief and elaborate on it, working closely with the Field team and Studio • Copywriting skills We are looking for you to have a minimum of one year marketing experience, automotive marketing experience preferred.
What you can expect
If you are successful you can look forward to a competitive salary, on-going training opportunities and a range of benefits you would expect from an employer of choice, including a colleague purchase scheme, preferential service rates, share incentive plan, Vertu rewards and pension scheme. If you are interested in joining the most progressive team in the industry please apply now.