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Alumni Relations Officer

University of Strathclyde
Closing date
5 Feb 2022

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Marketing & PR
Contract Type
Full Time
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Alumni Relations Officer

The University of Strathclyde seeks to appoint an Alumni Relations Officer with a particular focus on marketing and communications. This is an exciting time to join the Alumni Relations team, as new digital initiatives are launched and innovative ways of communicating with our 183,000 strong global alumni community are explored.

You will be a confident and professional individual with an ability to work towards and achieve targets. You will help to deliver Strathclyde's alumni engagement strategy through managing, developing and evaluating a suite of digital/printed engagement tools.

With the aim of developing a warm and engaged community of alumni ambassadors, you will create and produce engaging content to be used on the web, by email, on social media and within Strathclyde Connect (the University's alumni engagement platform). This will include written case studies, video interviews with senior alumni, news articles and blogs. You will also manage printed materials including marketing leaflets and events collateral.

Working with an external provider, you will develop our use of Strathclyde Connect and be tasked with increasing engagement and membership - to grow Strathclyde's virtual global alumni community.

A pro-active, positive and dynamic individual, the Alumni Relations Officer will have excellent communication and interpersonal skills with the ability to work on their own initiative to drive ideas forward. With an eye for detail and relevant marketing and communications experience, you will enjoy working as part of a small team to deliver impressive results.

Experience or knowledge of alumni relations in the HE sector is desirable.

Interviews are scheduled to take place on Tuesday 8th February 2022.

Job Description

Manage the delivery of the University's alumni communications programme, using a suite of digital/printed engagement tools to engage with the 183,000 strong global alumni community and strengthen Strathclyde's international reputation:

Social media management - delivering up to 4 pre-planned campaigns a year with a view to effectively engaging followers
Strathclyde Connect - building virtual alumni communities, consistently increasing member numbers and stimulating engagement; delivering monthly highlights email
E-communications - managing and prioritising a high volume of email traffic. Use quarterly A&D and faculty e-newsletters to effectively showcase stories from within the University community
Case studies - elevate A&D's case studies programme, liaising with high profile alumni to share their success stories and communicate these creatively to the alumni community
Alumni awards - delivering Alumnus/a of the Year and supporting other high profile awards within A&D
• Student communications - working with internal colleagues to ensure A&D's messages are conveyed to the student body and devising innovative strategies to engage new graduates
Lost alumni - develop a lost alumni strategy, reconnecting with alumni across the globe

Provide line management for two members of staff (Alumni Relations Assistant and US Alumni Relations Intern).

Occasional evening hours required for events delivery purposes.

Main Activities/Responsibilities:

Deliver the University's alumni communications strategy, using both printed and digital communications to further alumni engagement, celebrate success and promote alumni engagement activities, giving and volunteering opportunities to the Strathclyde community. Analyse the effectiveness of each channel.

Deliver A&D's social media strategy, overseeing content created by the Alumni Relations Assistant for the Strathclyde Alumni Community social media channels (Facebook, LinkedIn, Instagram). Ensure content is accurate, engaging and consistent. Analyse channel performance, ensuring the current strategy remains effective.

Manage Strathclyde's online engagement platform, Strathclyde Connect, including working with providers to improve features and functionality. Develop and deliver A&D's strategy for growth and development of the platform, creating innovative content and growing membership.

Deliver up to 4 alumni relations newsletters per year (and up to c20 mass emails per month). Source stories and write compelling copy, ensuring text is engaging to an international audience and without error.

Support the alumni engagement and fundraising pipelines by approaching and engaging senior alumni to produce case studies showcasing their career success, producing promotional materials in both written and video format.

Develop good working relationships with internal colleagues, supporting them to engage with their respective alumni cohorts. Co-ordinate and edit faculty e-newsletters; work with academics to produce blogs; conduct meetings with colleagues and advise them on best practice communications / events.

Showcase A&D fundraising activities: devise social media campaigns; write and promote fundraising success stories; select and promote the Alumni Community Scholarship; support comms for fundraising initiatives (e.g. Giving Day).

Liaise with senior alumni to deliver the Alumnus/a of the Year award and support the delivery of the Strathclyde Executive Leadership Awards (STELAR). Celebrate and recognise achievements within the alumni community.

Collaborate with external organisations such as the British Council, Visit Scotland and Scottish Government to promote and support activity within the alumni community.

Manage student communications to maintain high communication opt-in levels. Coordinate A&D's presence at graduation ceremonies, partnering with external agencies and fundraising for the Alumni Community Scholarship.

Promote and support the delivery of flagship alumni events in the UK and overseas.

Line manage the Alumni Relations Assistant, ensuring effective delivery of tasks, monitoring their performance and supporting their professional development. Line manage the US Alumni Relations Intern (0.34FTE) to deliver A&D's lost alumni strategy.

Contribute to the team's reporting mechanisms by accurately monitoring and tracking alumni engagement activity on the department's database (Raiser's Edge); excel spreadsheets and via monthly reports.

Keep abreast of professional and regulatory frameworks (including GDPR / PECR) and sector developments; represent A&D in a professional manner as required. Any other duties deemed appropriate by the AR Manager.

Full job description and person specification can be found in the attached document.
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