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Director of Digital Marketing

Responsibilities:

Design and execute the global customer acquisition strategy, establish best-in-class practices across paid and organic digital channels such as Paid Social, Native, Paid Search, SEO, and Programmatic Display
Develop a CX strategy that delivers an effective buyers journey and encompasses an effective product demo/test/trial stage and follow-through
Build, manage, and develop a global team (currently 4 FTE's based in EMEA)
Use data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of all marketing campaigns

Background:

Proven experience in directly managing digital marketing preferred on an international platform
Experienced with building, managing and inspiring an (international) team of direct reports
Expert knowledge of SEM / SEO and Programmatic online channels
Substantial analytical skills and experience working with performance marketing metrics
Experience working with online ad platforms like Google Ads and Facebook Ads
Confident in communicating across the organisation

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