Marketing Automation Manager (Pardot) - London - up to £65,000
As the Marketing Automation Manager, you will have responsibility to drive an develop how Pardot is being utilised across the business. The company are looking for someone to take ownership of the automation system, drive adoption of the platform and be influential in how Pardot syncs with the new website that has been implemented as part of the wider digital transformation. An exciting time to join where you will be influential in the growth of the marketing team.
You will play a pivotal role in driving the capabilities of Pardot across the organisation - working with various teams across the business to enhance its use. Further to this, you will utilise your strong automation experience within a B2B setting, owning automated and personalised campaigns to drive engagement and improve campaign performance. You will also capitalise on your strong experience using engagement studio to drive lead nurturing campaigns and build effective lead scoring/grading processes. You will also have the chance to manage a more junior member of the team in the role and progress in this area of your development. Key skills:
- Marketing Automation experience and building out automated campaigns (Pardot).
- Stakeholder Management
- Developing automated campaigns
- Engagement studio to track lead nurturing
- Lead scoring/grading
- Strong analytical skills for measuring MQLs and SQLs
- Designing and maintaining reports and dashboards for campaign reporting
- HTML experience
The organisation are looking for a candidate who can take the lead and drive their projects forward, making it a brilliant opportunity where you will be able to grow and progress. They have a strong project pipeline of projects coming up over the next year making it a great time to join where you will utilise and develop your skill set and grow from within, shaping how the platform is used over the next few years. This will be a truly global position, where you will have management opportunity as well.
The role offers flexible working and pays up to £65,000 with a bonus. Please apply below to find out more about the role and company!