We have a hugely exciting new role within an exciting company for a commercially minded, analytical and highly organised CRM Marketer. We are seeking someone with an analytical, data driven approach to marketing who understands the importance and value of customer data. The role is suitable for a technical marketer with good CRM experience or possibly a graduate with an appropriate degree and an interest in data driven marketing techniques although this will have a bearing on salary! Advanced Excel knowledge is a must and an appreciation of SQL a distinct advantage. ??
Salary c£35,000 DOE.
Duties to include
Manage the CRM
Working with sales to plan campaigns, around customer buying patterns
Delivering consumer insight around trends, value etc.
Provide internal reports to share insight across the company
Deliver targeted, dynamic CRM campaigns across email, print and online
Deliver test campaigns and produce recommendations based on findings
Manage the health of the database to ensure targets are set and delivered.
Test and implement measures to reactivate lapsed customers
Develop new data driven propositions through interpretation of research & analysis
Enjoy Recruitment Group / Creative Mettle - acting as an Employment Agency in relation to this vacancy.