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Marketing Manager - Demand Generation

Robert Walters
Closing date
31 Jan 2022

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Marketing & PR
Contract Type
Full Time
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A top SAAS business you'd be keen to work for are on the lookout for a Demand Generation Manager to join their huge marketing team on a 6 month project!

The Demand Marketeer will be working with internal Field Marketers, Campaign Managers and Paid Media teams to drive and optimise our web, content, localisation, email and lead acceleration activities. We need someone who has strong analytical and copy writing skills, is a quick learner, and is always looking for opportunities to improve marketing performance and metrics. This is an excellent opportunity for a results-oriented growth marketer with strong demand generation experience.

Location: London

Term: 6 Months (PAYE day rate)

Expected start: Within 2 weeks

Responsibilities of the Demand Generation Manager:

Run regional websites, including chatbot performance, CMS updates and lead generation.
Key marketing representative for web migration project that will need strong understanding of lead flow and prospect journey impacts.
Lead EMEA content process including working with US teams on prioritisation, communication and translation of new content.
Supervise content localisation process and budget to meet web, campaign and field content requirements.
Identify, test and drive enhancements to email, nurture and other lead acceleration programmes to improve conversion, accelerate leads, create opportunities and measure results.
Develop and maintain reporting and analysis of full-funnel performance metrics for website and other digital channels.
Collaborate with other demand generation teams to support larger campaigns and events.

Must haves:

Minimum 5 years demand generation marketing experience with consistent track record of results.
Solid understanding of the marketing funnel, websites and varied marketing mix.
Experience crafting successful digital marketing campaigns.
Excellent project management skills, including managing multiple stakeholders, budgets, programmes and priorities.
Comfortable working with Excel, budgets and analytics.
Excellent verbal and written skills.
Exceptional organisational skills, multi-tasking capabilities and detail oriented.

Please apply here, or email (url removed) to hear more about this fantastic opportunity
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