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PR Account Manager

Employer
Guru Careers
Location
UK
Salary
Competitive
Closing date
31 Jan 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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London, W1T (Hybrid Working) £35 - 40k DOE + Bonus & Excellent Benefits.

A PR Account Manager, who has a track record of generating impactful press coverage for clients, is needed to join a full-service, independent communications agency that specialises in strategic consumer and B2B communications for placemaking projects and the built environment. Utilising your passion for story-telling, expect to deliver integrated national, B2B, regional and local PR campaigns for districts and destinations undergoing change, such as town and city centre regeneration and neighbourhood repositioning, and corporate PR for companies that work in this space.

The role involves hybrid working.

Renowned for bringing together extensive cross-channel thinking, experience, knowledge and creativity, this independent agency creates, builds and maintains place personalities and reputation. Projects span city and town centres, shopping and leisure destinations, new mixed-use schemes, and neighbourhoods, many of which are being regenerated, redeveloped, or re-positioned. The agency has recently been appointed on some high profile national projects and is seeking a PR Account Manager to become a key member of the team that delivers brand-building activities, quality press coverage and impactful marketing and social media for clients.

Reporting to an Account Director, the PR Account Manager will manage a junior team and will be responsible for the day-to-day account management of key client accounts, as well as the senior management team on new business proposals. In short, you will play an integral role, involving strategy, planning, account management, PR, marketing and events.

In more detail the PR Account Manager will:

  • Draft and deliver PR strategies, plans and timelines for client projects
  • Draft and manage the development and production of press materials, including key messages, press packs, press releases and fact sheets
  • Place destination features in national and B2B media titles
  • Conduct press tours, briefings and interviews
  • Create content for thought leadership and reactive commentary, in-line with the news agenda
  • Sell-in stories to target media (national, regional, local, property, retail, business)
  • Manage content generation for features and news, lead creative planning and implementation
  • Develop appropriate web and social media strategies for clients, and manage growth of social channels


To qualify... You should be a PR Account Manager / B2B Communications Manager / Senior Account Executive / Senior Account Manager or similar with a CV that demonstrates:

  • A core B2B PR background
  • A track record of successfully managing the PR process from start to finish, including development of strategy and creative ideas, to implementation and press outreach
  • Press contacts, particularly in national business, property, retail, leisure and design press
  • Excellent verbal and written skills
  • Strong project management skills
  • A high level of organisation and the ability to prioritise effectively
  • Good presentation skills


This is a fantastic opportunity for a PR Account Manager to join a dynamic, London-based communications agency. In return, you can expect 25 days holiday (plus bank holidays), bonus scheme, childcare scheme, employee referral bonus, hybrid working, season ticket loan, excellent career development and training and an outstanding working environment.
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