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Brand Manager

Employer
Project People
Location
UK
Salary
Competitive
Closing date
28 Jan 2022

View more

Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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We are looking for a Brand Manager on behalf of our client who is a multinational information and communications technology company.

Role :

* Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

* Act as the Brand Champion to ensure that the brand is represented in the

* correct way across the business visually, verbally and attitudinally.

* Regular liaison with Marketing team

* Preparing marketing materials for digital and in-print advertising (In liaison with agency or web designer)

* Spearhead the account-based marketing program

* Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

* To establish strong relationships with external partners to effectively enhance brand promotional opportunities

* Liaise with PR agency on writing & editing articles. Reviewing and explore new opportunities. Ensure content is approved by the appropriate parties.

* Plan and manage exhibition and conference sponsorship. Co ordination of speaker opportunities

* To manage marketing budgets and monitor spend on a monthly basis.

* Track, analyse, and report on the impact of all the activities.

* Maximise and handle the potential of trade association

* To support the Director of Marketing with leading, managing and directing the work of the department to ensure its targets are achieved

* Day to day management of existing strategic partnership. Support on webinar, focus group and content planning

Requirements:

* Proven working experience as Brand Manager or Associate Brand Manager.

* Experience of working in the supply chain logistics industry sector

* Degree in marketing or related field

* Proven ability to develop brand and marketing strategies and communicate recommendations to executives

* Experience in ABM

* Excellent written and verbal communication is required together with exemplary interpersonal skills. Self-motivated with the ability to work in a fast-moving environment.

* Working collaboratively with cross-functional partners (Innovation, Analytics) to optimize quality and impact of omni-channel plans and campaigns

* Strong proficiency in Microsoft Excel/Power Point/Word

* Experience in email marketing would be a plus
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