Brand Manager
- Employer
- Project People
- Location
- UK
- Salary
- Competitive
- Closing date
- 28 Jan 2022
View more
- Sector
- Marketing & PR
- Contract Type
- Permanent
- Hours
- Full Time
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We are looking for a Brand Manager on behalf of our client who is a multinational information and communications technology company.
Role :
* Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
* Act as the Brand Champion to ensure that the brand is represented in the
* correct way across the business visually, verbally and attitudinally.
* Regular liaison with Marketing team
* Preparing marketing materials for digital and in-print advertising (In liaison with agency or web designer)
* Spearhead the account-based marketing program
* Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
* To establish strong relationships with external partners to effectively enhance brand promotional opportunities
* Liaise with PR agency on writing & editing articles. Reviewing and explore new opportunities. Ensure content is approved by the appropriate parties.
* Plan and manage exhibition and conference sponsorship. Co ordination of speaker opportunities
* To manage marketing budgets and monitor spend on a monthly basis.
* Track, analyse, and report on the impact of all the activities.
* Maximise and handle the potential of trade association
* To support the Director of Marketing with leading, managing and directing the work of the department to ensure its targets are achieved
* Day to day management of existing strategic partnership. Support on webinar, focus group and content planning
Requirements:
* Proven working experience as Brand Manager or Associate Brand Manager.
* Experience of working in the supply chain logistics industry sector
* Degree in marketing or related field
* Proven ability to develop brand and marketing strategies and communicate recommendations to executives
* Experience in ABM
* Excellent written and verbal communication is required together with exemplary interpersonal skills. Self-motivated with the ability to work in a fast-moving environment.
* Working collaboratively with cross-functional partners (Innovation, Analytics) to optimize quality and impact of omni-channel plans and campaigns
* Strong proficiency in Microsoft Excel/Power Point/Word
* Experience in email marketing would be a plus
Role :
* Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
* Act as the Brand Champion to ensure that the brand is represented in the
* correct way across the business visually, verbally and attitudinally.
* Regular liaison with Marketing team
* Preparing marketing materials for digital and in-print advertising (In liaison with agency or web designer)
* Spearhead the account-based marketing program
* Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
* To establish strong relationships with external partners to effectively enhance brand promotional opportunities
* Liaise with PR agency on writing & editing articles. Reviewing and explore new opportunities. Ensure content is approved by the appropriate parties.
* Plan and manage exhibition and conference sponsorship. Co ordination of speaker opportunities
* To manage marketing budgets and monitor spend on a monthly basis.
* Track, analyse, and report on the impact of all the activities.
* Maximise and handle the potential of trade association
* To support the Director of Marketing with leading, managing and directing the work of the department to ensure its targets are achieved
* Day to day management of existing strategic partnership. Support on webinar, focus group and content planning
Requirements:
* Proven working experience as Brand Manager or Associate Brand Manager.
* Experience of working in the supply chain logistics industry sector
* Degree in marketing or related field
* Proven ability to develop brand and marketing strategies and communicate recommendations to executives
* Experience in ABM
* Excellent written and verbal communication is required together with exemplary interpersonal skills. Self-motivated with the ability to work in a fast-moving environment.
* Working collaboratively with cross-functional partners (Innovation, Analytics) to optimize quality and impact of omni-channel plans and campaigns
* Strong proficiency in Microsoft Excel/Power Point/Word
* Experience in email marketing would be a plus
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