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Assistant Brand Manager FMCG Food Company

Tarsh Partnership I Sourcing Marketing Talent
Closing date
31 Jan 2022

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Marketing & PR
Contract Type
Full Time
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Assistant Brand Manager FMCG - Entrepreneurial Food Company

c.£35-36K plus benefits & bonus

Watford/North of London/Flexible Working


Exciting opportunity to join a fast-growth FMCG business with a number of brands & ranges in the ethnic foods category. We're looking for a smart FMCG marketer looking for their next step up in a challenging and busy role with great opportunities to show your brand building skills and flair. Flexible working arrangements in new purpose-built offices, easily commutable by train and car from London or surrounding areas.

Head north of London for this exciting new role with a fast-growing player in the dynamic ethnic foods market. We're talking rice, spice, snacks, nuts, dairy - a huge portfolio of ready to eat products and ingredients to enhance the consumer's cooking journey! In these challenging roles, you'll play a key role in driving the brands forward; leading projects across the mix to grow consumer and shopper trial, penetration and loyalty in the Asian community and with the wider GB market. This will include developing retail activations, digital & social media initiatives and working cross-functionally on brand launches and improvements. This is one of those rare roles that offer a real and exciting opportunity to make a real difference to a truly entrepreneurial business, working within a lively, empowered team.

Specific Responsibilities include:
  • Supporting the brand management team on day-to-day marketing activities for a number of brands within the portfolio.
  • Analysing internal and external market & shopper data to pull out relevant insights, working alongside the category/commercial team
  • Assisting with the development and execution of full mix marketing plans, spanning comms, digital packaging, NPD and promotional activity
  • Working closely with advertising, PR and digital agency partners
  • Supporting the sales effort with a hands-on approach to market activation of the brands - conceiving and managing in store activities, POS visibility, events and other below the line initiatives
  • Ensuring that every consumer touchpoint delivers on the brand personality and tone of voice

Skills Checklist

This is a role for a highly motivated and ambitious candidate with a minimum of 12-18 months' solid experience working on FMCG brands ideally in the food & drinks industry. Key skills include:

  • A strong personal interest in food & drink and healthy lifestyles. Familiarity with South Asian culture would be an advantage but not essential
  • Commercial savvy and strong analytical thinking skills with a good grasp of P&Ls and continuous market, retailer and shopper data including Kantar, IRI, dunnhumby
  • Experience working on digital strategies - social media, websites and digital comms
  • Ability to travel independently to meet customers, agencies and consumers
  • Exceptional project management skills and ability to work effectively with cross functional teams
  • Creative thinking and curious - full of ideas to drive brand growth in a highly competitive sector
  • Strong team player and self-starter who thrives on a challenge

If you are excited by this challenge, talk to us now. This is one of those rare opportunities to bring your expertise and interest in food to an exciting and challenging role, in which you will be able to make a significant impact on the business. Contact: Adam Tarsh at
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