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Account Manager - Social Media

Employer
VCCP
Location
UK
Salary
Competitive
Closing date
28 Jan 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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THE BIG PICTURE:

The VCCP Partnership is an integrated communications agency set up in 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P), who founded the agency on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.

Across the Partnership, we work with a broad spectrum of clients. Our work transcends the marketing mix, leading everything from social media or launch campaigns to DM and web build.

We also provide very senior strategic planning for clients, customer journey mapping and helping clients to envision their future business, beyond just communications.

WHY DO WE EXIST:

So what do we actually do? Put simply we exist to transform the fortunes of our clients by challenging and disrupting the categories they operate in. It's why we describe ourselves as 'the challenger agency for challenger brands'.

ABOUT THE ROLE

This role will be working on a fast-paced retail/food account spanning digital, social, brand, CX and retail (and even a small bit of media) across the VCCP partnership.

Despite increased threats from the competition this account continues to be the dominant and no. 1 brand of its kind in the UK.

We are always looking for new ways to develop the business, whether that is through developing new innovation and product or new ways to market. This is something that touches everyone in the team at different times and to different levels. This is a forward thinking brand and the client wants an entrepreneurial and passionate team our side to reflect that.

ACCOUNT MANAGEMENT AT THE VCCP PARTNERSHIP:

OUR VISION

To be the best account management department in London where we challenge harder to make the BEST POSSIBLE WORK that populates culture.

WHAT DO WE MEAN BY THIS?

We want people who...

  • ARE BRILLIANT AT THE BASICS: We challenge ourselves to be brilliant at the basics and create the right conditions for the best possible work.


  • HAVE A POINT OF VIEW AND OPINION: We challenge others with our thinking on strategy and creative. We come to meetings ready to contribute, debate, build, and challenge to make the best possible work.


  • MAKE BRAVE CHOICES: We challenge ourselves, our team and our clients to make brave choices to ensure we have done all we can to make the best possible work.


WHAT MAKES A BRILLIANT VCCP ACCOUNT MANAGER:

VCCP Account Managers are the lynch pins of the agency and in this case, a social focussed Account Manager brings this specialism to the table, being focussed on more modern and disruptive ways of advertising. This person is constant throughout the process of the day to day running of the account ensuring it runs as smoothly, effectively and efficiently as possible. They are the facilitators for ensuring the best environment throughout to create the best work.

CREATIVE:

The creative aspirations at VCCP are very high. Our Account Managers should be able to demonstrate outstanding creative judgement and, working with the Planning and Creative department, take responsibility for the highest standard of creative output possible. They shouldn't be afraid to challenge the work to make it better. They are also responsible for helping to prepare inspiring creative briefings and client presentations and be able to present confidently and passionately when required. They should live and breathe our agency mantra ' to create work that populates culture' and should be relentless in their pursuit of doing this.

STRATEGIC:

VCCP is famous for its strategic thinking, perhaps best demonstrated by O2, the most awarded IPA effectiveness brand of all time. Account Managers at VCCP are expected to input into the strategic process and have a well-informed strategic point of view based on a good understanding of the client's competitor set, and wider out of category examples.

CLIENT MANAGEMENT:

Our Account Managers build and maintain good relationships with the day-to-day clients at a junior to mid-level and are expected to gain their confidence quickly. It goes without saying that all AM's at VCCP should be born multi-taskers and have the ability to spin many plates at the same time, whilst displaying charm and calmness to the internal VCCP team and client. They should be microscopic in the detail and provide dedicated support to the Account Director leading their piece of business.

COMMUNICATION:

VCCP Account Managers have excellent communications skills, both internally and with the client. They are born presenters; they have professionalism and presence with their clients and are clear and concise in all spoken and written communications both to the client and the internal team. They capture all client feedback and disseminate the relevant information, clearly and concisely to the wider agency and client teams as required.



SOCIAL: CREATING WORK THAT POPULATES CULTURE

Fully immerse themselves in our social strategy and proposition in order to create great social first content. Interrogates the client brief to ensure it's fit for purpose, ladders up to the wider brand platform and contains all the key information to set the agency up for success. They have a good creative judgement and contribute a sound point of view throughout development, whilst working closely with the planners, creative and social and influence department to develop outstanding output.

They will ensure the creative work has been tried and tested before sharing with the client, and for this role specifically, ensure that it is always social first.

LEADERSHIP & TEAMWORK:

VCCP Account Managers manage the crew on the ship. They sit at the heart of each team. They take the initiative and thrive on the entrepreneurial opportunities that present themselves, reporting directly into the Account Director. They are excellent at inspiring their planners and creative partners through the cycle of a given project. Process experts, they know how to make the agency work and drive the creative production process in partnership with their producer. They are born leaders.

FINANCIAL:

VCCP Account Managers support the Account Director in the day-to-day financials of the account. They work with their creative production partners to keep track of production budgets whilst supporting the Account Director on fee's, budgeting and forecasting. They have a good understanding of the client's budget, but in keeping with the agency's entrepreneurial spirit, are always on the lookout for opportunity and growth.

INTEGRATION:

Written large across the walls of the agency is VCCP's founding mantra is 'IT ONLY WORKS IF IT ALL WORKS'. All Account Managers at VCCP should have a broad range of skills to ensure ideas are conceived and delivered with this in mind. They are responsible for challenging siloed thinking by ensuring an idea is media agnostic and that it is a simple enough thought that can work across every consumer touch point.





If you'd like to hear more and you share our challenger spirit, then we look forward to receiving your application!
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