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Senior Digital Account Manager

Employer
Genesis
Location
UK
Salary
Competitive
Closing date
31 Jan 2022

View more

Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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The Role

We are looking for an experienced and driven Senior Digital Account Manager to join the growing digital team at PLMR | Genesis. The successful candidate will take on the responsibility of proactively supporting and leading on the strategic development of PLMR | Genesis' digital offering for both the agency and its clients. You will be tasked with managing and delivering a wide variety of digital activity, whilst always ensuring your strategies are aligned with client goals and objectives.

Reporting to PLMR | Genesis' Head of Digital, this exciting role requires the candidate to be a skilled hands-on digital marketer with experience in SEO, user experience, search and social media advertising, website projects and more. Our client portfolio spans both B2B and B2C markets, so experience in both is preferable though not required.

The team works seamlessly with our PR team members to create and deliver integrated strategies and campaigns in sectors including environment, technology, manufacturing, education, training, charities, health and social care.

Key Responsibilities
  • Proactively develop digital strategies for both clients and PLMR | Genesis' own digital promotion alongside new business development.
  • Manage day-to-day digital services for clients, liaising closely with both clients and client account teams.
  • Direct and lead on SEO/UX/CRO activity, with tasks including website maintenance, content optimisation, backlink management, goal tracking and analysis.
  • Take responsibility for the management of digital advertising campaigns which include search, display and paid social advertising strategies across both our B2B and B2C clients.
  • Plan, manage and deliver website projects whilst working closely with our in-house design and development team.
  • Lead on the analysis and evaluation of digital programmes and campaigns using industry-leading tools, produce reports and present to account teams and clients.


Skills Required / Person Specification

Essential
  • 4+ years of demonstrable digital marketing experience
  • Track record of delivering excellent results for clients
  • Good leadership and teamwork attributes
  • Effective management and organisational abilities
  • Proficient communications and presentational skills
  • General business, commercial and financial skills

Preferable
  • Agency experience
  • Educated to a degree level or equivalent (we place more emphasis on experience than education level)
  • Experience in WordPress CMS, Moz, image editing software


Why Choose PLMR | Genesis?

PLMR Genesis is a leading and award-winning agency in the East of England and part of the PLMR Group, with offices in London, the Midlands and Scotland. We get results for our clients through integrated Digital Marketing, PR and Public Affairs. We are looking to add to our high-performing team with ambitious marketers, offering competitive salaries, flexible working patterns (combining office and working from home) and pension and wellbeing offers. We're a friendly and supportive team, valuing continuous professional development and celebrating our successes.

Our Values
  • Impact - continually learn, evolve and grow, both individually and collectively, to deliver outstanding results
  • Influence - use our combined skills, knowledge and experience to shape thinking and empower change
  • Inspire - our clients, their audiences and each other


Our Benefits
  • Holiday - 25 days plus bank holidays (additional holiday days given for long-service)
  • Competitive Salary - Depending on experience
  • Bonus Scheme - Annual bonus linked to personal and company performance
  • Pension - 4% employer contribution
  • Learning & Development - Investment in training
  • Flexible Working - Opportunity to be home or office-based
  • Private Healthcare - Full cover private health insurance
  • New Equipment - Company laptop provided
  • Gym Membership - Monthly payment towards a gym membership
  • Cycle to Work Scheme - Company bike loan repaid via salary sacrifice
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