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Marketing Manager

Closing date
28 Jan 2022

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Marketing & PR
Contract Type
Full Time
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Vitality, Marketing Manager - Customer Retention, Bournemouth/London, £Competitive + Bonus + Benefits

We're the UK insurer and investment provider that rewards people for positive lifestyle choices. With 1.25m+ UK members and more than 25m globally, we're out to make the world a healthier, happier place.

That applies as much to our people as it does to our members. So, as well as a highly competitive pay package, you'll enjoy: Free places to Vitality sponsored run events, online fitness classes and wellbeing workshops, competitions to win tickets to top-flight sporting events, health checks, and access to our full range of partners and rewards.

It's what we call offering shared value, because a healthy, happy team is good for us, good for our members, and good for you.

As our Marketing Manager - Customer Retention, you'll get the benefits our members enjoy, including:

Our award-winning private Vitality Health insurance + wellness incentive programme

Access to The Vitality Programme - Apple Watch, Waitrose and Partners, Garmin, Amazon Prime, Champneys Spa days, Rakuten TV, and half-price gym memberships to name a few!

Personal health fund + Life Assurance

Stakeholder Pension Plan with employer contribution

25 days annual leave + Bank holidays + option to buy and sell 5 more

Flexible benefits package

Internal incentives, competitions, and awards - a chance to win football and sports tickets or even be in with a chance to have a holiday of a lifetime

A genuine opportunity to grow and establish a long-term career

As our Marketing Manager - Customer Retention, your key focus is to put the customer at the heart of all communications creating journeys that inspire our members to engage in their plans and the Vitality programme.

What you'll be doing as our Marketing Manager - Customer Retention:

Analysing and evaluating the member journey across all channels and taking responsibility for improvements

Taking ownership of the Vitality brand and tone of voice on external communications

Enhancing and maintaining system-generated correspondence

Driving the take up of our Digital First options

Using your project management skills to act as a Campaign Manager to plan and co-ordinate the delivery of key projects

Pro-actively contributing to the creation of business requirements from a member experience and communications perspective

Working alongside the wider Customer Marketing, Digital Content, Engagement and CRM Team to ensure that customer correspondence works holistically and is integrated into the wider journey

Taking a lead role in creating communications which communicate policy changes

Supporting the resolution and investigation into problems identified during analysis, development, testing and post-production of communications

Managing your own marketing assets to the set use-by dates, including review, extensions or made obsolete

Managing the marketing relationship with our fulfilment house

Mentoring and managing the workload/priorities of 1 or more Senior Marketing Executives

What we're looking for in our Marketing Manager - Customer Retention:

University-level education or equivalent

Proven Marketing experience

Experience working in a fast-paced business environment

Experience of writing clear and concise customer communications

Experience dealing with technical, complex communications

The ability to build strong relationships with stakeholders

A confident decision-maker who acts in the best interests of our business and our members

Experience in a customer marketing role

Experience or knowledge of marketing delivery and CMS systems e.g. Salesforce Marketing Cloud, Sitecore, OpenText Exstream

Working for Vitality, you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best.

Our people are chosen for their skills, knowledge, enthusiasm, and attitude but above all, their belief that anything can be achieved.

Closing Date: Thursday 27th January 2022

If you feel you have the skills and experience to become our Marketing Manager - Customer Retention, then please click 'apply' today.

Please note that to ensure the safety of our offices and employees, we require all new hires to be vaccinated for Covid-19.

If your doctor has told you not to be vaccinated, please let us know during the application process so that an accommodation can be made.

You can find more information about our commitment to ensuring office safety to reduce the risk of Covid-19 transmission by visiting the careers page on our company website
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