Marketing Automation Manager

Employer
The Portfolio Group
Location
UK
Salary
Competitive
Closing date
11 Feb 2022
Job Purpose

We are currently seeking to appoint a Marketing Automation Manager to join a growing and fast-

paced marketing team, working in vibrant offices in Manchester city centre. With fantastic office

perks, we're the perfect place for high achievers to grow and thrive.

We're looking for a hard-working and self-motivated person to deliver multiple automation

campaigns across our group companies to prospects and clients.

The role will play a key part in the online acquisition growth plans and the ideal candidate will have

the desire to work in a supportive environment where a driven personality will succeed. They should

strive to continually improve results and be able to thrive in a friendly working environment with a

desire to share new ideas and work hard towards common goals.

The role

Use Marketo to implement new campaigns and programs (e.g., email nurture campaigns,webinars, events, gated content) working across all client and prospect facing

communications.

Use project management software to manage the workload of a team of MarketingAutomation Managers to deliver stakeholder requirements based on value to each Group

company.

Assist with management and monitoring of multiple nurture programs, conducting regularreviews and analysis to help ensure leads progress through the sales funnel.

Implement A/B testing campaigns to identify the best performing setups.
Integrating campaign activity with our CRM (Salesforce) to improve quality of informationfor our sales team.

Point of contact for the automation team when liaising and managing campaigns with theSalesforce and Business Intelligence teams

Management and maintenance of Marketo database for both prospect and client data,ensuring it is maintained and segmented in line with business requirements and marketing

activity

Integrating and managing relevant third-party software's (e.g. GotoWebinar) with Marketo.
Collaborate with the necessary teams to implement, and measure campaign lifecyclesthrough acquisition, conversion, and retention.

Monitor, manage, and optimise campaigns and campaign assets to improve ROI, usingMarketo's analytics suite to report on the effectiveness of our marketing campaigns.

Help implement new product features to enhance Marketo's functionality.
Working collaboratively with other departments to ensure automated campaigns achievecompany goals.

Mandatory Skills

Experience with Marketing Automation software (preferably Marketo)
Strong email marketing and campaign experience
Strong communication skills
Analytical and detail orientated
Excellent time management, and ability to meet deadlines

Desirable Skills

Experience in a B2B marketing role · Experience with CRM software (Salesforce)

P(phone number removed)CCR

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