Consumer Insight Manager - Usage Care

Closing date
11 Feb 2022

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Marketing & PR
Contract Type
Full Time
Consumer Insight Manager - Usage CarePosted: 10 Jan 2022Closes: 9 Feb 2022 London, United Kingdom Competitive Permanent & Full-time KAN_R044840 We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
To start a career that is out of the ordinary, please apply...
Job Details
Consumer Insight Manager - Usage Care
Hybrid / Office Location: Hanger Lane, West London
Our Usage Care service provides a genuinely fascinating data set allowing us to uncover the 'how' & 'why' behind the 'what', this means we are uniquely placed to deliver health & beauty usage insights helping our clients understand what happens to their products after purchase, when they make it back into the home, the gym bag, or bathroom, for which we have a strong reputation as experts in our field. Traditionally clients have been focused on the competition for selection in store and now we are shining a light on the competition that exists between products for use - a new battle field for them to understand and leverage. The care team is a small entrepreneurial team of 10 growing double digit every year for the last three years and with ambitious growth plans for the future. The team is run like a small business with clearly defined roles and a people driven culture passionate about success. It is a team with a global remit running x12 countries globally from the UK, giving broad and deep influence and exposure whilst also offering the opportunity to determine the future development of our service. We are all based at home currently but will be returning to our office (Westgate) through Q4 2021. We have a vacancy due to internal progression for a Consumer Insight Director within the Usage Care team working on one of our global FMCG personal care clients at both a local and global level.
The role involves:
  • Leading the client relationship & networking to create more connections
  • Working with the client closely to understand their business and how our data set can help them answer key business questions
  • Deliver insightful and impactful thinking to a range of stakeholders
  • Working closely with the purchase teams, our fellow Kantar agencies and Europanel to leverage opportunities
  • Managing 2+ direct line reports in their development & performance
  • Driving & tracking revenue growth on the account through leading contract renewals & upgrades & upselling more advance solutions
Key Objectives:
  • Client Relationships - lead open dialogue with both client & internal stakeholders necessary to drive relationship with client further & create new client connections. Challenging client thinking & ensure they see our team as trusted advisors.
  • Account Handling - Understand the client's ways of working and ensure delivery of information and their experience of our servicing, meets these requirements. Be responsible for managing the day-to-day workload of the team through the timely and accurate completion of ad-hoc requests and project briefs.
  • Analysis & Insight - production & interpretation of analysis with a focus on answering key questions with strong and practical recommendations.
  • Revenue retention & generation - leading contract renewals, upgrades & aiming for sign up to more contracted data delivery. Taking ownership for budget on this account through leading account planning, upselling ad hoc projects & new solutions & guiding the team through doing the same
Key Capabilities:
  • Proven data knowledge, Market research and Account management experience
  • Consistent record of establishing relationships with clients in a leading capacity; strong interpersonal skills, the ability to expand your contact base and build trusting partnership relationships. Experience of working in client facing capacity
  • A strong verbal and visual presentation skills with the ability to put together insightful and impactful presentations; the ability to articulate in a confident and composed manner
  • Experience of using different consumer data sets is preferred but not essential
  • Curiosity for the beauty industry
  • Efficiency in analysing, interpreting data and articulating the business implications
  • Confidence to challenge client thinking.
  • Experience of managing a team to drive success
  • Commercial acumen & ability to spot new opportunities and drive revenue growth
London, WestgateUnited Kingdom
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow. If you would like help and advice about applying for this role please visit the Career Hive

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