Senior CRM Associate

Astrid and Miyu
Closing date
1 Feb 2022

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Marketing & PR
Contract Type
Full Time
Role Description
This is a brand new and exciting opportunity within our marketing team to look after all things CRM and ultimately drive the channel forward.

We're looking for someone who has a passion for CRM and managing email campaigns, that can help us elevate our channels to the next level. This is an amazing opportunity for someone with a solid CRM or email marketing background who wants to move into a fast-growing brand, working across the UK and international teams. Reporting to the Senior CRM Manager, you'll be an integral part of the team to help us reach our goals and support our exciting expansion plans.

What you'll be doing:
  • Manage and oversee the broadcast email calendar, ensuring it aligns with the overall marketing plans and product launches
  • Deliver weekly and monthly CRM reports to update the team on performance
  • Establish email performance benchmarks, summarise key insights and recommend actions to improve the channel
  • Manage, report on, and optimise all automated email programs
  • Manage and report on the existing Astrid & Miyu loyalty program
  • Collaborate and work alongside the essential teams across the business to ensure the channel is always aligned and moving in the right direction
  • Work with the international team to develop CRM in new markets
  • Drive new lead acquisition and database growth initiatives

What you'll have:
  • At least 3 year's experience working within an email or CRM role, managing email campaigns and data analysis
  • Experience using a market-leading email platform/s (Ometria is a bonus)
  • Highly numerate and passionate about data. Understanding of web analytics (Google Analytics is a bonus) and excel.
  • Organised and able to work fast under pressure with the ability to multitask
  • Excellent communication skills both written and verbally
  • Knowledge of HTML, email creation and cross-device testing

Our perks:
  • Product allowance
  • Flexi working
  • Extra holidays etc...

We have lots of wonderful perks but we really believe the best part about working for us is being surrounded by amazing people that share our passion for our mission and values, and having the freedom to be fully empowered to flourish and be your best self.

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