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Marketing Insights Manager

Employer
Found Consultancy
Location
UK
Salary
Competitive
Closing date
28 Jan 2022

View more

Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Marketing Insights Manager

Salary £45,000k - £55,000k plus excellent benefits

Full time permanent

Location: Liverpool - Northwest

Global Organisation

Immediate hire

Our client is a leading organisation and this is an excellent opportunity to join in a new Marketing Insights Manager appointment. You will develop strong relationships with clients, connecting with key business executives and stakeholders, manage budgets, planning and coordinating marketing campaigns, develop market insights and intelligence to assist the commercial team and drive commercial performance

Key Areas:-

* Analysing marketing insights and intelligence data and reports

* Strong data-driven, cross-channel experience

* Experience of integrated multi-channel digital communications strategies

* Maximising commercial opportunities & cost reductions

* Experience of a global brand

Key Duties and Responsibilities

* Working collaboratively with stakeholders, both internally and externally, to maximise the outcomes of the performance channels.

* Manage & develop data- insights and have the experience of managing a sizeable media budgets / marketing plans

* To provide business and sales management with full performance reviews - trends

* To review trends in the market and use data to drive and inform business decisions

* Track and report on commercial performance from various data sources and produce standardised reports.

* To produce analytical information as requested by Commercial Director i.e. various analysis on

* Global Analytics on internal and external customers

* Help support both the Sales and Marketing teams to ensure campaigns and lead-to-sale tracking are optimised

* Analyse data and interpret data to help business decisions

* Ensure data quality within the various sources

* Evaluate and recommend new tools to help improve overall effectiveness of marketing performance and sales conversions

* Define and implement service management processes and measures

* Manage and drive an integrated multi-channel marketing strategies

Person Specification

* Global insights marketing

* Degree level marketing qualification

* experienced in a global trends
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