Paid Media Manager (PPC & Paid Social)

Employer
Creative Personnel
Location
UK
Salary
Competitive
Closing date
11 Feb 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
We are a full-service agency that serves its clients on everything related to digital and has been continuously adding new clients to the agency´s portfolio that already includes big names in the beauty, travel, e-commerce and finance sectors as well as many other clients which are growing their business with us.

We are looking for a talented and experienced Paid Media Manager with excellent Paid Media and communication skills to join our growing team of International media experts at our London office.

The Paid Media Manager will be responsible for liaising with clients, managing strategy and successful execution of the paid media campaigns towards the KPIs agreed with the clients working with the Account Executives and Managers on the accounts, as well as supporting the Account Directors and the UK Managing Director on occasion with pitch meetings, and mentor junior members of the team.

KEY RESPONSIBILITIES:

Develop excellent relationships with the clients, through developing an in-depth understanding of their businesses, challenges they face, and spotting future opportunities
Work with clients to set KPIs for the media services and ensure the account team is delivering against these goals and contractual requirements
Plan, attend and lead client meetings
Lead the planning, implementation and execution of Paid Search, Display and Social campaigns, depending on the clients' needs and objectives
Provide data-driven strategic input to the Media team and other agency units working on the account, based on the current campaign performance, website analytics, market conditions and the competitive environment
Coordinate teams and colleagues that are servicing the client to ensure timely delivery of high-quality output in line with the contractual scope
Foresee, plan and deliver on opportunities of cross-selling and upselling to increase the revenue flow from the existing clients, while improving the client's returns and digital experience
Maintain a strong control over the resourcing and profitability of the accounts at all times, being responsible for ensuring the client is not only retained but retained profitably
Be the escalation point for any concerns raised by the internal team or by the client
Support the media team with execution across Paid Search, Display and Social channels
Review the current operational flows, propose and implement improvements where relevant
KEY SKILLS:

Previous track record with client management, paid media management (both hands-on management, implementation and strategy)
A passion for Paid Media, with especially excellent skills on PPC both in terms of hands-on implementation and execution, as well as strategy
Excellent skills on Google Analytics both in terms of implementation review and performance analysis with executable insights for performance growth
Excellent organisational, project management and problem solving skills
High level of proficiency in MS Office
Experience with the ad serving and trafficking tools (e.g. DoubleClick Campaign Manager or Adform) is a plus
Experience with Data Visualization tools (e.g. Google Data Studio, Tableau or TIBCO Spotfire etc.) is a plus
A love of uncovering trends in data and analysis
Self-motivated and able to work under own initiative
Confident and articulate presenter, with the ability to present to senior clients and internal agency teams
Strategic thinker who can act as a 'Trusted Advisor' to clients
Commercially astute with solid budget management experience
Has a great attention to detail
Able to meet deadlines in a fast-paced dynamic industry
Has a positive attitude, is self-confident, and welcomes new challenges
Excellent skills in managing, training and upskilling team members

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