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Google Analytics Lead

Employer
Anglian Home Improvements
Location
UK
Salary
Competitive
Closing date
31 Jan 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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JOB DESCRIPTION

Are you a data driven Digital Analytics Specialist looking for a new opportunity?

We are looking for a Digital Analytics lead to join our dynamic and performance led Digital Marketing Department. As Digital Analytics lead you will be working from home for now, with a blend of office and home being required mid to long term. You will effectively manage and report on our digital analytics. Our Digital Analytics lead will be responsible for setting up, reporting and analysing Key Performance Indicators for activities and providing actionable insights and intervention plans to improve ROI. You will be data-driven, using historical effectiveness metrics and Business Cases to help justify campaigns for the business.

We offer an excellent salary, staff benefits including a variety of staff discounts available to the group. Your wellbeing is important and we offer 31 days holiday, increasing with service, plus your birthday off each year. We are a privately owned business head quartered in Norwich, who will invest in your career, enabling you the opportunity to study and achieve qualifications along the way.

What the Role is

Digital Analytics, Attribution, Tracking and Data Cleanliness Management across various analytics and digital channels
Audit and improve google analytics set ups
Deliver in-depth analysis and insight, making recommendations to clients for future actions and strategy
Digital Tool Management , including Google Optimise, Google Analytics, Ahrefs, Hotjar, Google My Business
Effectively engage with digital agencies and technology vendors or platforms
Work with the Paid Search team on identifying Total Search opportunities and supporting on data, tracking and reporting across biddable channels
Understand the internal lead flow process, systems and impact on reporting
Ensure AHI is working within all legal, compliance and GDPR boundaries
What We Need

Previous experience working in a Web / Digital / Marketing Analytics role or relevant qualifications
A Researcher, who can carry out and contribute with deep channel experience in Digital Analytics
Intermediate to advanced knowledge of Google Analytics and Google Tag Manager
An Analyst, analytical and comfortable with manipulating and interpreting digital data sets
Ability to work in a fast-paced environment and on multiple projects at once
Excellent communication skills
What We Offer

Good Salary
Generous Staff Benefits and Discounts
Discounted Staff Purchase Scheme
31 Days Holiday, increasing with service
We are certified as a Covid-19 secure employer - having complied with Government's guidance on managing the risk of Covid-19.

Through Anglian's value to "Succeed Together" we are committed to Equality and Diversity. We recruit the 'best person for the job' regardless of age, race, colour, gender, gender identity, sexual orientation, religion, or disability - creating an inclusive working environment and culture for all our employees
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