Marketing Executive

Key Group
Closing date
11 Feb 2022

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Marketing & PR
Contract Type
Full Time
Key Group is one of the most exciting, forward-thinking brands in financial services, focused on helping people unlock a better retirement since 1998. Our mission is simple: To be the UK's leading later life lending company.

We're seeking a Marketing Executive to join the B2B marketing team which aims to expand the reach of Key Group's lending brands. These relationships enable financial advisers to be active within the later life lending market.

The B2B Marketing Executive will support the planning, creation and delivery of B2B marketing activities for partner relationships. Leveraging their strong copywriting skills, they will create both proactive and reactive engaging content for partners to help grow awareness, understanding and appeal of equity release and the wider later life lending market.

Main Responsibilities

Assisting the Marketing Manager in activating our propositions amongst financial advisers and mortgage brokers.
Creating engaging content for articles, emails, presentations, advertorials, case studies, video content, partner websites, surveys to name a few.
Using our email system to distribute high quality and engaging content
Stakeholder engagement - internal teams, external suppliers and our partners
Coordination of marketing activity, supporting the team to ensure content deadlines are met
Planning ahead, including setting your own lead times to create content that has the buy in of the marketing team
Copy write, build, test, send emails using dot digital as well as performance reporting
Drive the continuous improvement of content and key messages to promote Key Group's lending brands.
Assisting with the creation of webinars, slide design and copy
General day to day marketing coordination including working with suppliers, agencies and the wider team to ensure a smooth running marketing operationWe welcome applications from candidates with any of the following skills or attributes: Social Media, Copywriting, Email marketing, creative writing, marketing manager

Essential Skills

The Person

A passionate and customer focused marketer with a strong creative flair
Excellent planning and organisational skills to control day-to-day work on a number of projects
Have a track record of delivering innovative content led campaigns
Able to contribute to operational/strategic, internal/external plans
Excellent attention to detail
Experience of managing, building and deploying activity through an email service provider
Makes evident good technical understanding and can pick up new tools quickly
Enthusiastic and works well within the team environment and be able to work under the pressure of deadlines
Desire to 'pitch in' and work with the team to meet company objectives
Highly motivated, resilient, ambitious
Educated to degree level or equivalent experienceDesirable Skills


Marketing experience within the finance sector
Partnership marketing and relationship marketing experience
Experience using DotDigital or WorkcastAbout Company

Our purpose is to help people finance a better retirement. Our mission is to be the UK's leading later life lending company. Our connected portfolio of brands comprises of Key, Key Partnerships, more2life, The Equity Release Experts and Air Group

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