Copywriter - Healthcare

The Fix Creative Ltd
Closing date
11 Feb 2022

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Marketing & PR
Contract Type
Full Time
The Fix Creative are looking for a TOP healthcare advertising agency who are award winning and known for their creativity.

They are looking for a creative healthcare copywriter middleweight to senior level to join their team in Berkshire.

You will need healthcare agency experience in some capacity, but not at academic background in science.

No medical degree needed

Further details on the role below:

Your words tell the stories that make healthcare brands famous. Whatever the subject matter or media channel, your writing cuts through the noise to engage in a simple, surprising and empathetic way, bringing commercial success to our clients and the agency.

As an experienced Creative, you are able to work with minimal supervision, taking responsibility for leading the creative process from start to finish.

Work in partnership with an Art Director to create innovative, channel-neutral ideas that answer the client's brief
Be constantly curious.

Have a keen awareness of what's happening in the world around you
Take your knowledge and insight and turn them into ideas that engage the audiences for which the communication is targeted
Involve Medical Writers/Medical Editors in the idea generation process where appropriate (e.g. to take advantage of specific expertise)

Essential Skills and Experience:

An excellent understanding of your assigned clients' businesses, brands, therapy areas, and target patient populations
A thorough understanding of how to read and interpret clinical trial data.

A good knowledge and appreciation of ethically accepted vocabulary, phrases and messaging in the pharmaceutical industry.

A good understanding of the agencies approach to brand planning and the tools used.

The ability to communicate ideas at a conceptual level through roughs and layouts.

A broad knowledge of the various media channels available to formulate the marcoms mix, including but not limited to press advertising, direct marketing, radio, TV and digital.

An appreciation of writing for digital media (SEO; delivering a story effectively through digital media, etc.)

A good understanding of the internal workings of the agency and the processes of implementation.

A good working knowledge of client and approval processes.

An excellent understanding of the ABPI Code of Practice and other codes of practice that the pharmaceutical industry is legally bound to comply with and the ability to challenge them to the advantage of clients

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