Here at the Ramblers we're passionate about protecting our paths, tracks and trails, for everyone to enjoy. Join Britain's biggest walking charity to help even more people enjoy the benefits of walking.
The Ramblers is undergoing an exciting time. At the heart of the Ramblers lies our wonderful community of over 100,000 members, enabling us to fulfil our mission across the length and breadth of Great Britain. We have an incredibly loyal base of members, but we cannot afford to stand still. If we are to thrive, grow and remain relevant in a changing landscape, we need to evolve and connect with more of the UK's 9 million walkers. Are you up for the challenge?!
We are looking for an ambitious Membership Acquisition Officer. This role is based within our Income and Marketing Department, reporting to the Membership Acquisition and New Product Manager
You will lead the delivery of our multi-channel membership acquisition programme to meet recruitment targets and KPIs, to help the Ramblers grow our membership income.
You'll also be supporting our new product development project, which is focused on how we reachmore of Britain's self-guided walkers.
This is an exciting time to join the Ramblers team and a great opportunity to make a lasting and tangible impact on the future success of the charity. If you think you've got what it takes to be our new Membership Acquisition Officer, we'd love to hear from you.
Essential Requirements include:
Aproven track record (more than 2 years' experience) in recruiting new supportersor members to a charity.
Experiencein digital marketing for recruitmentof supporters/members.
A team player, able to developcollaborative, strong and effective working relationships.
Digitally savvy, with knowledge andexperience intesting new ideasthrough digital channelsand an early adopter of new technology anddigital products and platforms.
Proven experience inanalysing complexdata andbuilding testing plansto inform strategic decisions.
Innovative and solutions-focussedwith the ability to work under pressure and to tight deadlines.
Aflexible and resilient approach, with acurious mindsetto explore opportunities and overcome challenges.
Interest inwalkingand/or being an advocate for theoutdoors and natural environment.
Experience in usingFacebook Ad Manager, ideally in lead-generation campaigns.
Experience of working withtelemarketing agencies.
Experience ofPrivate siteor using dialogue approaches to recruitment.
Experience in developingmulti-channel supporter journeysfor new supporters/members
Experience in using Salesforce or other CRMs
For more information and a Job Pack please visit the Ramblers website.
The Ramblers are an equal opportunities employer. We warmly welcome applications from appropriately qualified people from all sections of the community and aim to promote diversity.