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Paid Media Account Manager

Employer
yolk recruitment
Location
UK
Salary
Competitive
Closing date
28 Jan 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Paid Media Account Manager - Up to £40,000 per annum - London - Start ASAP - Leading Agency

The Paid Media Account Manager is an established and proven expert in PPC but with strong capabilities in at least one other Paid Media channel (Display, Paid Social, Mobile/App Promotion, Native). This role requires an understanding of the way in which channels interact and complement one another, as well as the technical capabilities to execute high-performance Paid campaigns.
Reporting to the Head of PPC within the department, the Account Manager directly contributes to the overall direction, development and scope of our client's offering.

Key responsibilities:

Campaign Strategy & Management

To work closely with clients to ensure a full understanding of their business, digital needs and priorities
To work closely with the Head of PPC to ensure all accounts have a performance strategy
To work closely with Client Services and the Head of PPC to ensure all accounts have a commercial strategy
To work closely with suppliers to ensure that the team are constantly at the forefront of industry developments and, when suitable, we are trialing these new tactics for our clients
Ensure all activity meets or exceeds performance expectations
To manage budgets in line with strategy and ensure that monthly spend is on targetDelivery & Line Management

Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time
Training and development of junior team members to ensure that they are performing at the standard expected by the agency and our clients
Quality control of work conducted by junior members of the teamDepartmental Development

To work with the Departmental Head across a range of tasks to further the scale, capabilities and quality of our client's offering, including
Recruitment
Training plans
New business (both preparation and attendance)
Media supplier relationships
Technology and automationIdeal Candidate

At least 3 years of working in PPC delivery (if in a mixed channel role, at least 70% of time on PPC)
A proven track record of:
delivering projects and results for clients with monthly budgets of £50,000+
achieving ecommerce targets (sales and revenue volume, CPA, ROI, ROAS)
developing junior team members
leading 3rd party bid management tools
leading onsite analytics packages
bringing efficiency to client activity in terms of both performance and resource levels
Experience of executing campaigns within other Paid Media channels beneficial. (Training will be provided if not as eventually the role will encompass this responsibility)Skills

Strong understanding of wider digital channels and environment
Ability to work and succeed in a fast-paced environment
Ability to independently research news stories, industry developments or opportunities and relay these to the wider business
Highly organised with an acute attention to detail
Exceptional level of English, both written and spoken
Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
Capabilities with AdWords scripts or Java beneficial
Additional language capabilities beneficial
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