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Marketing Manager, Investment Banking (14 Month Fixed Term Contract)

Closing date
18 Jan 2022

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Marketing & PR
Contract Type
Full Time
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Investec is a distinctive Specialist Bank serving clients principally in the UK and South Africa. Our culture gives us our edge: we work hard to find colleagues who'll think out of the ordinary and we put them in environments where they'll flourish. We combine a flat structure with a focus on internal mobility. If you can bring an entrepreneurial spirit and a desire to learn and collaborate to your work, this could be the boost your career deserves.

Research shows that some candidates can be reluctant to apply to a role unless they meet all the criteria. We pride ourselves on our entrepreneurial spirit here and welcome you to do the same - if the role excites you, please don't let our person specification hold you back. Get in touch!

Key relationships
  • Business stakeholders across the Investment Banking business, including Corporate Broking & PLC Advisory and Equities, the wider Advisory team. International colleagues from Equities business in US and Dublin.
  • Segment Marketing Team for Corporate & Institutional Bank (including Private Companies, Private Equity and Specialist Sectors)
  • Campaign Management Team
  • Brand Activation Team
  • Performance and Analytics Team
  • Private Client Marketing Team
  • Creative, strategy, design and digital agencies and freelancers

Description of role and key responsibilities

This role sits within the Segment Marketing Team and is responsible for defining, driving and delivering strategic and high-impact marketing plans to underpin the Investment Banking business objectives and client needs.
You'll focus on Investment Banking products, with both a PLC Corporate and Institutional client base. Additionally, you'll develop and manage the Advisory marketing strategy, working across client groups and the marketing team.
This role links the business and clients with the wider marketing team. Strong stakeholder and relationship management is fundamental to the success of this role and ultimately, the impact of the marketing strategy and plans.

Core responsibilities include:

Create strategic, best in class marketing plans that make a valued contribution to business objectives and focus on driving acquisition, engagement and retention as required by the individual businesses

Be the daily point of interaction to the Investment Bank, managing stakeholder expectations and accountability to business for delivery of marketing activity

Build strong relationships with business stakeholders to constantly improve your understanding of the market opportunity and client needs, to engender collaboration and buy-in to your marketing plans, balanced with deft negotiation skills and powers of influence and persuasion

Implement marketing plans (with support from a Marketing Executive), partnering with the Channel Specialists and Brand Activation teams for timely delivery of high impact and creative campaigns, analysing performance data to identify campaign optimisations

Develop and refine business propositions, leveraging inhouse and external resources to develop a deep understanding of the businesses, clients, competitors, etc., to facilitate informed decision making

Source creative solutions to business and marketing challenges, drawing on internal and external expertise and establishing feasibility and risk appetite

Building and adding value to Investec's brand, protecting it and finding ways to improve awareness

Report on results and progress against plans, for each activity within plan and against budget on a monthly and quarterly basis (as a minimum) and as required

Manage the marketing budget for the businesses to ensure maximum ROI, including reporting on ROI and on utilisation back to the business

Core Skills and Knowledge

Technical Skill Set:
  • Do you have strong, creative and relevant marketing skills and experience in identifying, leading and delivering results-driven campaigns for institutional clients?
  • Keen interest in and experience of marketing the products and services offered by Investment Banking (outlined above), as well as a deep mastery of the wider market environment our clients exist in
  • Do you have the ability to manage and deliver multiple campaigns and projects at pace, both directly and through agencies and the wider Marketing Team?
  • Do you have experience using market insights, business results, competitor insight and client analytics to take a strategic approach to determine the most effective plans?
  • Do you have experience in and the ability to leverage the MarTech tools required to deliver and optimise your marketing campaigns, (eg: DotMailer, CRM, PowerBI, etc.)?
  • Strong time management and prioritisation skills
  • Strong attention to detail and focus on delivering a high standard of work at all times

Any other attributes that would be helpful, but not essential for the role
  • Experience in a senior marketing role in an investment bank working with highly regulated companies
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