Marketing and Account Manager

Our client based in Frimley is recruiting for a Marketing Manager to join their busy team in Frimley. Our client operates some hybrid working but you must be happy to come into the office a few days per week.

Managing UK marketing fundamentals

• Work cross-collaboratively with key teams in our organisation to drive and deliver on strategic initiatives
• Deliver Marketing activity on brief, on budget and on time
• Build relationships and activity across internal departments and external partnerships
• Budget management - owning and managing UK marketing budget throughout year
• Agency management - ensure all agencies are meeting pre-determined KPI's, and working to the best of their ability for the business
• Analysis and measurement of all activity
• Working closely with EMEA marketing team and corporate/global team, oversee implementation of all marketing activity in the UK
• Database management
• Targeted awareness using all channels
• Drive traffic to website
• Generate leads
• Source and organise events
• Sell through/on-site engagement of hotelier and guests
• Minimum of monthly reporting and evaluation on all KPI stats including;
• Web sessions to hospitality landing pages
• Web enquiries in hospitality
• Conversion rate from SFDC Lead to opportunity in hospitality
• Opt-in in hospitality
• Event insights and planning for hospitality across EMEA

Generating leads and sales conversion assets

• Plan, implement and evaluate all marketing activity
• Database management
• Targeted awareness using all channels
• Drive traffic to website
• Generate leads

EMEA Marketing

• Participate in Pan - EMEA marketing activity including developing plans, budgets and processes and implementation of specific campaigns

The Person

• 4+ year experience in account management or customer facing role
• Marketing or business-related degree
• Experience of project management and relevant tools such as monday.com
• Able to analyse and interpret data and provide recommendations
• Experience using initiative and working in a fast-paced environment
• A problem solver able to process information quickly
• Expert at relationship building and stakeholder management
• Experience navigating the political landscape of an organisation
• Interest in fitness-tech is a plus
• Use of CRM system, such as salesforce.com
• Fully computer literate