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CRM Manager

Closing date
18 Jan 2022

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Marketing & PR
Contract Type
Full Time
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The People Of: Digital are looking for a CRM manager who wants to join a global activewear and lifestyle brand. Our client is on an ambitious mission to skyrocket their global digital growth. This role will be perfect for an individual who loves diving into the data & the details and is passionate about customer journeys & communications.

Our client is looking for an experienced and highly commercial thinker to join their team and own the CRM communication strategy across multiple markets, that drives and delivers exceptional trading, growth, and improved retention & lifetime value of our customers.

  • Join a high-end athleisure brand that put people at the heart of all they do
  • Join at a period of huge scale and rapid, sustained growth
  • Gain international experience across new & specific regions
  • Benefit from amazing company benefits


As a CRM manager you will:
  • Grow our global communications strategy to our amazing customers to support customer retention - multi-step, multi-channel programmes that build customer engagement, lifetime value, the share of wallet and support our business KPIs.
  • Develop a clear segmentation strategy, identifying the key drivers of profitability, loyalty, and churn.
  • Be responsible and contribute to improvements in repeat purchases and LTV across global markets.
  • Ensure email content, design and delivery are continuously optimised for maximum return.
  • Identify opportunities to continually improve our communications and customer experience, and design and carry out A/B tests across the customer lifecycle.
  • Manage the strategy, logic and build of segmentation and targeting strategies that maximise conversion, retention, average order value, whilst minimising unsubscribe rates.
  • Work closely with other departments (IT, Digital, Ecommerce) to ensure a consistent customer journey and timely delivery of joint strategies and projects.
  • Be involved & lead special new projects within CRM that could be potential new ventures for
  • Regularly report on all global CRM marketing activity and share with the wider business. Review these results to create initiatives, optimise and continually improve returning performance.
  • Work collaboratively with our Data Analyst on insights for our returning customers, lifetime value & frequency reports and campaign results.
  • Understand the customer data flow of our business, where the data is being sent & seek opportunities to optimise flows & work with our ESP and technical teams to achieve this.


As a CRM manager you will have:
  • 4+ years experience in similar CRM roles and have in-depth knowledge of CRM customer planning with a large customer base preferably in retail.
  • Advanced experience using email service providers (e.g. Responsys), CRM tools & database management platforms.
  • Experience with budget management
  • Strong team leader with the ability to drive, inspire and motivate your team by providing clear developmental goals, positivity, and an unrivalled depth of knowledge.
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