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SEO Editorial Manager

Closing date
28 Jan 2022

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Technology & New Media
Contract Type
Full Time
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Job Title: SEO Editorial Manager
Permanent role
Job Location: Berlin, Heidelberg, London, Pune or Delhi
Closing Date: 16th January 2022

Springer Nature requires an SEO Editorial Manager to join the Marketing & Business Shared Services team. The Marketing & Business Shared Services team contributes to a broad spectrum which stretches from creating marketing collaterals, deploying digital campaigns & managing Author Helpdesk. Our in-house developed data driven analytics enables us to calculate print run of a book, finalizing price of Springer Nature Books and developing market intelligence reports.

As an SEO Editorial Manager with Springer Nature, you will play an important role in continuing the digital evolution of our publishing business. The focus of your activities is on the support and continuous development of our international SEO activities and processes. These include consulting editors, journalists, and content managers on the planning, creation, and optimization of various types of editorial content for the web. You will provide data-based insights about user behaviour, search trends and report on content success metrics. Further, you will create blog posts, guidelines, interactive training resources, and much more to bring SEO closer to other departments and optimize existing processes from an SEO perspective.

  • Consulting content creators on editorial SEO principles for journalistic, e-commerce, and corporate content
  • Working alongside UX, developers and content authors, and editors to create user-centred and web-optimized content in line with business KPIs
  • Developing formal and personalized guidelines for search engine friendly content creation
  • Identifying search trends and keyword opportunities related to our products and fields of publishing
  • Reviewing content success to identify issues and opportunities and to improve visibility and accessibility
  • Identifying and executing test scenarios for editorial SEO campaigns
  • Participating in the planning and conducting of internal training workshops
  • Writing up and evaluating SEO reports
  • Internal SEO communication and blogging
  • Continuous trend, market, and competition monitoring

Experience, Skills and Qualification requirements

  • Experience in search and online marketing
  • Ability to prepare, explain and present complex facts in an understandable way
  • Strong writing and editing skills and the ability to attract organic users with ease
  • Good understanding of tech principles behind editorial SEO practices
  • Fluently in English; German is a plus
  • Attention to detail and confidence to make decisions
  • Strong communication and prioritization skills
  • The mindset to learn new tools and approaches and the ability to apply this knowledge to our SEO efforts quickly
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical and time management skills

Skills & Qualifications:
  • Proven experience in search engine optimization
  • Background in online journalism, newsroom environments, content marketing, or other fields of publishing preferred
  • Experience with corporate e-learning or company knowledge repositories bases is a plus
  • Proficiency in MS Excel, PowerPoint, and Word (or the corresponding Google products)
  • Good working knowledge of web analytics and relevant SEO tools (e.g., Google Analytics
  • Search Console, Trends, Data Studio, SEMrush, ScreamingFrog) to inform data-driven content strategies
  • BS/BA degree preferred

To apply: Please submit a CV and covering letter outlining your motivations for the role.

Employees are currently working on a hybrid basis.
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