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Community Fundraiser

WAY Widowed and Young
Closing date
18 Jan 2022

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Contract Type
Full Time
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WAY is the only national charity in the UK for men and women aged 50 or under when their partner died. Founded in 1997, WAY now has more than 4,300 members throughout the UK.

We are recruiting our first Community Fundraiser to our small but dynamic charity to take forward our vibrant community fundraising activities.You will need to be hands-on, with an understanding that the role is diverse in nature, and you must be flexible to best meet the needs of the organisation and our members. If you have the passion, drive, skills and experience required, please do read on.

Only UK based candidates will be considered due to occasional travel requirements.

Main Duties and Responsibilities

a) Generate an annual income of £85,000 and above from areas of work under your remit in line with fundraising targets agreed with the Chief Executive and Trustees.

b) Develop and deliver the community fundraising strategy and programmes.

c) To be involved in budget development, planning and achievement of budgeted targets through income generation in agreement with the Chief Executive and Trustees, and report regularly on progress against targets, the strategy and specific objectives.

d. To developing new income streams from a combination of community/special events/corporate support to meet income targets and support volunteers carrying out fundraising events.

g) Manage all Community Fundraising in accordance with legal responsibilities and informed by best practice guidance, and in accordance with WAY's internal policies.

Strategy and Planning

a) Lead the business planning for Community Fundraising, set in agreement with the Chief Executive.

b) Responsible for forecasting, monitoring and achieving community fundraising income and expenditure budgets, within agreed time frames including monthly reports and take contingency action/reforecasting where necessary.

c) Ensure that all activities are as cost effective as possible, monitoring expenditure to ensure the best possible ROI and profit.

d) Monitor and report regularly on individual events budgets and income forecasts and variances.

Community Fundraising

a) Responsible for creating and implementing a wide and new range of compelling fundraising activities aimed at the members and non-members that are fully integrated with the wider fundraising strategy.

b) Work with the Charity's external PR and Communications Manager to create and deliver a media programme to raise the Charity's profile as the Bereavement charity for which to fundraise.

c) Actively maintain a relationship with the Head of Operations and Partnership and the National Volunteer Manager recruit volunteer fundraisers from WAY's membership and recognise their fundraising achievements.

d) In partnership with the Digital and Marketing Officer, to create and implement effective, integrated online and offline marketing plans to achieve agreed participation and attendance levels.

e) Increase participation in third party challenge events and diversify and expand our events on offer.

Corporate Partnerships

a) Deliver excellent account management to maximise the potential of each corporate relationship, growing multi-year relationships wherever possible.

b) Increase the visibility of our challenge events to drive participant numbers.

c) Build an effective prospect pipeline, including regional partners, through referrals, networking, cold calling, events and other mechanisms, delivering pitches and presentations to secure support.

d) In conjunction with the Chief Executive and the external PR and Communications Manager work with WAY staff to build compelling cases for support.


e) Support the work of the WAY by contributing proactively to team meetings, strategic discussions and taking on additional projects where possible and appropriate.

f) Prepare reports for the Chief Executive and Trustee's when necessary

g) Produce post-event evaluations for all key projects, in line with the agreed minimum requirements.
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