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Marketing Manager

Employer
HARROGATE INTERNATIONAL FESTIVAL
Location
UK
Salary
Competitive
Closing date
8 Dec 2021

View more

Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Job Title: Marketing Manager

Salary: £28,000 - £32,000 | dependent on experience per annum

Reports to: CEO

Role: Full time, permanent

Purpose: To play an active role as part of the senior leadership team in leading and developing the growth and development of marketing, brand, digital engagement and communications

Key Responsibilities:

Communications & Marketing
  • To work with the CEO, Event Managers and PR on marketing initiatives to help promote, strengthen and protect the HIF brand and breadth of work to develop new audiences.
  • Work closely with the Event Managers to develop HIFs wider communications plan and schedules to meet strategic and audience development targets.
  • To oversee and deliver a creative comms strategy across the organisation to ensure effective messaging, including print and digital including the writing of engaging copy
  • To work to continuously develop and refine the organisational case for support across all communications channels and are championed across the organisation.
  • To oversee, develop and maintain press contacts across the Festival, to develop HIFs opportunities and relationships with the media and to oversee internal responses to press enquiries.
  • To ensure cohesive internal and external messaging including newsletters and Annual Report
  • Work with design and print partners where appropriate
  • Accountability for overseeing and managing the marketing budgets to ensure income targets are met and costs are controlled

Box Office & Sales:
  • Oversee the maintenance and management of data held on the Festivals Booking and CRM. system using this strategically to effectively communicate with our patrons.
  • Develop training and support for the team to become adept at working all aspects of Spektrix
  • Ensure all marketing campaigns are efficient and focussed on maximising income and achieving key communications objectives
  • Ensure high quality of ticketing and sales information to improve the customer experience
  • Devise and oversee a lively and comprehensive social media strategy for the Festival to extend digital reach, develop followers and build digital communications with audiences.
  • Review and develop the website ensuring that it is a dynamic and high-functioning communications platform.
  • Working with colleagues, develop a year-round narrative and content plan covering the website and social channels, creating and implementing social media and email marketing campaigns, announcements and newsletters.
  • To lead on the Spektrix Contract and understand the use of Spektrix

Evaluation & Research
  • Use data analysis techniques to ensure the delivery of customer communications are targeted to be as effective as possible in yielding engagement, loyalty and return on investment.
  • Review audience, sales, and marketing data, and work collaboratively with colleagues to ensure that all projects and initiatives are positioned for success.
  • Undertake regular segmentation and audience profiling to inform the communications strategy and targeting of specific audiences and participants
  • Provide intel and reports, including the gathering of statistics to support the work of HIF around marketing reach and audience development/participation
  • Oversee a schedule of audience research and analysis of data from multiple sources, delivering strategic insights to develop a Festival wide audience development plan
  • To lead on and implement any changes to policy and working practices relevant to the Data area including GDPR and PECR.
  • Attending regular evening and occasional weekend events which form part of HIFs fundraising and cultivation efforts.

General Responsibilities
  • To contribute to the leadership and share responsibility for the well-being and management of the organisation.
  • To attend external meetings representing the HIF where appropriate including across the region and the UK.
  • To support and assist in co-ordination of all HIF events across the year-round portfolio.
  • To share responsibility for the well-being and management of the organisation
  • Any other duties as required by the Chief Executive.
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