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Loyalty & Retention Manager (CRM)

Twentyfour Recruitment Group
Closing date
8 Dec 2021

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Marketing & PR
Contract Type
Full Time
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If you have a passion or interest working for a recognised brand in the FMCG (fast moving consumer goods) space, this might be the role you've been waiting for!

Job Title: CRM & Retention Manager

Salary: up to £55,000

Location: Hybrid. 3 days a week office-based (South England) and 2 days remote

Hours: 8:00 to 16:00, Monday to Friday

The Role:

I'm genuinely excited to be recruiting for this brand after using their products for a few years! They are a fairly big name in the drinks space (not alcoholic) and they have been expanding at a fairly fast rate since they began 10 years ago. They have a strong online presence and have multiple stores across the UK.

Things that might describe you:
  • Proven experience in a Retention, CRM, subscription, membership or loyalty role.
  • Good experience working within the FMCG, B2C or consumer-focused brand.
  • You will need to be a team-player with a genuine passion for owning a processes from start to finish

Your responsibilities will include:
  • Own and run the CRM strategy. This includes the delivery of smart, immersive email communications that engage our customers and drives retention.
  • Explore new and innovative CRM channels to engage with our customers - including ways to reach new & existing customers.
  • Managing Shopify plugins and other tech to support digital experience.
  • Manage the delivery of a new loyalty programme, including the launching of a new app.
  • Owning all retention metrics, ensuring their members remain active & engaged.
  • Reporting to retail teams on list performance and flagging when KPIs aren't met.
  • Ownership of all retention reporting, budgets, content, and marketing calendars.

In return, you will receive:
  • Professional development opportunities
  • Staff discounts
  • Retail trust membership
  • and more!

If you are interested in applying for this role or would like to hear more about it, please hit apply today!

TwentyFour Recruitment is an equal opportunity employer. If your skillset and experience match the above ad then please apply today and if your CV is shortlisted a consultant will contact you to discuss the next stage of the recruitment process.
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