Our client is a well-known fantastic brand in Barnsley. This is a great role and you will have full responsibility for the online strategy for their retail site across the full mix including; online merchandising, SEO, Social Media, Content, and much more
This role and will involve a range of tasks including;
* Working closely with the senior management team to deliver the online department targets and objectives.
* Online Merchandising including; product uploads and categorisation, completing product descriptions and managing lines.
* Implementing PPC, Google Shopping and search marketing campaigns. Taking ownership in identifying key market growth areas and working closely with the marketing department on asset creation to facilitate effective "always on" retail marketing campaigns.
* Ongoing online shopper experience analysis, continuously looking for ways to improve the online shopper experience and drive traffic to aid conversion.
* Regularly analysing and reporting on online sales trends. Utilising both the website reporting systems and google analytics.
* Working closely with the CRM manager to plan and schedule retail email marketing campaigns.
* Assist with campaign content creation i.e. planning and attending photoshoots, product shoots etc
What specific technical knowledge and competencies does the Job Holder require?
* Experience of website maintenance
* Able to understand and work to brand guidelines
* Audience segmentation and trend identification
* Experience with digital marketing tools ie PPC, Google shopping, Social media advertising, SEO
* Experience in driving online sales on a global scale
* Experience in creating effective retail marketing schedules
* Experience in broadening online retail offerings ie amazon, eBay
up to £26000
Hybrid working 2days office, 3 days from home
25 days + stats
Elevation Recruitment focusing on Sales & Marketing positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you