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Individual Giving Development Manager

Thames Valley Air Ambulance
Closing date
4 Dec 2021

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Contract Type
Full Time
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The post holder will lead on implementing audience focused fundraising campaigns that deliver long-term sustainable income, as well as mutually beneficial relationships with our supporters. The post holder will use evidence-based insights to drive fundraising decisions that increase our overall effectiveness. The post holder will be responsible for providing outstanding supporter experience and stewardship to TVAA supporters.

Individual Giving Development Manager Responsibilities:

• Work with the Assistant Director of Fundraising and Individual Giving Acquisition Manager to develop and deliver the overall Individual Giving strategy
• Ensure that the strategy is translated into action across the Individual Giving remit, so that there is a sustainable and diverse audience-led programme
• Work with the Individual Giving Acquisition Manager to ensure that all supporters are welcomed and stewarded into TVAA effectively
• Actively increase supporter value through and highly effective stewardship and communications
• Develop existing and new initiatives to increase income and raise awareness specifically implementing New Donor Welcome, Cash Appeals, Newsletters, RG conversion, RG Upgrade and RG reactivation programmes amongst others
• Manage income and expenditure budgets, ensuring accurate forecasting, strong financial management and ownership of income targets and KPIs
• Work with the Data Manager and Assistant Director of Fundraising to maximise the value of our data by developing and implementing a Data Management Strategy
• Use analysis, insight and audience understanding to inform decision making and implement a test, refine and rollout approach to fundraising to maximise the lifetime value of our supporters
• Work with the Data Manager and Assistant Director of Fundraising on the development of supporter journeys through the provision of robust testing, data analysis and insight
• Work with the Data Manager and Assistant Director of Fundraising to develop cross organisational segmentation, analysis and reporting based on business objectives and KPI's
• Work with the Supporter Care Manager and Assistant Director of Fundraising on the development of a Supporter Care Strategy
• Brief the Supporter Care team effectively on live campaigns to ensure the provision of a first-class supporter experience ensuring that all gifts are thanked and banked promptly in line with agreed SLAs
• Work with the Supporter Care Manager and relevant external suppliers to ensure all complaints and queries are handled in a timely, courteous and efficient manner, adhering to agreed standards and timescales for escalation or resolution
• Inspire, manage and motivate. Monitor and evaluate individual and team performance through setting stretching objectives, regular personal supervision, reviews and appraisals
• Establish a culture of continuous development through coaching, staff learning and personal development
• Attend meetings and represent the Assistant Director of Fundraising as and when required.
• Take responsibility for their own health, safety and welfare, comply with TVAA H&S policy and procedures, and not act in any way that compromises the safety of themselves, colleagues or the public.
• Manage the health and safety of their staff and volunteers, including conducting risk assessments as appropriate, and ensuring they have access to, and participate in, appropriate instruction, training and supervision.

Individual Giving Development Manager Requirements:

• Management of budgets and experience of allocating resources where appropriate to deliver sustainable fundraising income
• A good understanding of supporter motivations and feelings and the ability to translate this into engaging and responsive communications and content
• Experience of using insight to support and deliver the strategic vision within a comparable organisation
• A track record of using insight to inform evidence-based decision making
• Experience of managing and evaluating effective agency and supplier relationships
• Excellent interpersonal skills including leading and motivating a team and good negotiation skills
• To use marketing and fundraising techniques effectively, with insight, professionalism and sensitivity
• Excellent written and verbal communication skills, with the ability to express ideas lucidly, present arguments in a logical manner and argue persuasively on complex marketing issues
• Clear understanding of GDPR


• Professional marketing or fundraising qualification
• A flexible and entrepreneurial approach with a strong focus on results
• Experience of working in a charity or fundraising team
• Experience of collaborating and negotiating with internal stakeholders that have differing priorities across corporate departments in order to achieve common goals
• Strong problem solving and decision-making skills

About Us:

We love what we do. Our charity is a place where people care for each other, provide support and encourage everyone to be their best. We pride ourselves on being one of the UK's leading air ambulance charities. As an innovative charity, we are continually developing our organisation and pushing the boundaries of patient care to deliver a unique emergency service, where and when it is most needed. All our staff live our values: We care no matter what, We go above and beyond, and We do the right thing for our patients, their families, our supporters and community.

Location: Stokenchurch, near High Wycombe, HP14 3SX - working remotely on a temporary basis, moving forward there will be a requirement to be in the office 2 days a week.
Contract Type: Permanent
Hours: Full Time, 37.5 per week
Salary: £38,000 - £40,000 per annum plus competitive benefits

You may have experience of the following: Fundraising Manager, Individual Giving Manager, Donor Management, Fundraising, Fundraiser, Business Development, Senior Fundraising Officer, Charity, Charities, Third Sector, NFP, Not for Profit, Marketing Manager, Marketing Coordinator, Direct Marketing, etc.

Ref: (Apply online only)
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