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SEO Analyst

Closing date
21 Dec 2021

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Marketing & PR
Contract Type
Full Time
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Our client is a B2B Marketing Agency, based in South West London, working on B2B positioning, B2B content marketing and B2B digital marketing for technology companies.

At a time of exponential growth, they are looking for a SEO Analyst to help take their organic search offering to the next level, exclusively in the B2B technology industry with very well-known clients. The aim is to create stuff that people want to read and and share, and key audiences are able to find.

As a SEO Analyst, day-to-day, you'll be:
  • Carrying out keyword research: you'll support web builds, positioning projects and SEO growth strategies by putting together comprehensive keyword strategies.
  • Planning and optimising content: you'll work with our writers to plan and outline pieces for our SEO content strategies, and you'll work closely with them on things like internal linking, title tags, meta descriptions and other metadata.
  • You'll also monitor content performance to find pieces that can be improved, refreshed or removed.
  • Running technical audits: most of our clients need content-driven SEO solutions, but you still need to get the technical foundations right.
  • You'll run technical audits to identify major issues, and you'll support the developers, designers and writers on web builds and migrations.
  • Analysing clients' backlink profiles: In complex B2B industries, earning relevant backlinks is a major challenge.
  • You'll analyse clients' backlink profiles and feed that data into content plans, so that you are creating the right kinds of shareable, linkable content.
  • Putting together performance reports: Working with our analytics team, you'll pull together the bulk of our monthly and quarterly performance reports.

Skills and experience:
  • At least a year or two of experience growing content-driven, lead-gen websites (ideally within B2B, and ideally agency-side)
  • A modern, innovative attitude to SEO - you know that SEO is about solving problems and creating great experiences, not stuffing keywords
  • An excellent understanding of written content - you won't be writing content yourself, but you'll work really closely with writers to create outstanding content that both promotes our clients' messaging and solves search queries
  • Solid data analysis skills (particularly Excel/Google Sheets)
  • Experience with the major SEO tools - SEMrush, Ahrefs, Screaming Frog etc. - and at least an interest in working with NLP and advanced content optimisation tools
  • Strong technical SEO skills - you'll be comfortable running technical SEO audits, analysing HTML, and preferably have some knowledge of JavaScript SEO

For a complete spec, please register your interest. We regret only successful candidates will be contacted.
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