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Senior Outreach Executive

Employer
Holland & Barrett International
Location
UK
Salary
Competitive
Closing date
4 Dec 2021

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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It's a really exciting time to be at Holland & Barrett. We are investing across all areas of our business with a vision of empowering our customers to live happier, healthier lives. Our mission is to be the leading player in global wellness chosen by millions as their trusted partner for personalised wellness journeys. To achieve this goal, we are embarking on a radical transformation. We are recruiting top talent in all areas of our business, from Finance to Digital Marketing, from HR to IT, as well as new functions around Health and Wellness.

The Role

To be responsible for the execution of the outreach strategy, building a data-led, creative and tactical approach to link building and measuring its effectiveness. You will find the best ways to utilise existing content, inform and coordinate creation of tailor-made outreach content, carry out link intersects to identify key opportunities, perform link reclamation and build effective relationships with relevant media contacts and internal stakeholders.

KEY RESPONSIBILITIES

• Strong outreach and digital PR experience
• Input into the creation of the outreach strategy alongside the SEO Manager
• Responsibility for execution of the outreach strategy
• Create tactical outreach strategies focused on improving organic performance
• Create ways of measuring effectiveness of links built and reporting on ROI
• Inform and coordinate the creation of outreach content
• Work with the wider digital marketing team to amplify content created for other channels as part of a wider SEO strategy
• Monitor digital PR opportunities such as HARO and Journalist Requests for immediate opportunities and relationship building
• Work with key internal stakeholders to utilise PR opportunities, NPD and other trends to capitalise on link building opportunities
• Educate the wider eCommerce and Digital Marketing teams on the importance of link building and share results and successes to this effect
• Monitor, report on and evaluate the success of outreach alongside wider SEO KPIs e.g. impact on rankings

SKILLS

• Proficient in creating and pitching ideas to media/journalists
• Proficient in managing relationships with key stakeholders i.e. internal PR, Regulations etc.
• Proficient in planning and briefing tactical new content
• Proficient in analysing competitor content and links for opportunities
• Experienced in building media relationships
• Experienced in using data i.e. from Google Analytics to inform outreach opportunities and measure ROI
• Experienced in basic SEO principles e.g. anchor text, internal linking, the best pages to direct external links to etc.
• Experienced in analysing website pages and content for outreach opportunities
• An understanding of the latest Google algorithm updates

The Person

• Ability to work as a team
• Analytical with strong attention to detail
• Highly creative
• Excellent presentation skills
• Ambitious and keen to take ownership of a strategy with the aim of making a big difference
• Data-driven and results oriented
• Ability to prioritise and manage workload alongside multiple deadlines
• Ability to use own initiative and be proactive
• Comfortable working in a fast-paced environment
• Excellent time management
• Strong communication skills
• Proficient in writing briefs and pitches
• Must have experience of using web analytics platforms (Google Analytics, Google Search Console)
• Experience of outreach tools is imperative

We Offer

Pension 3% company contribution
Discounted Products - from day one you'll get a 25% discount (on top of other promotions) when you shop at H&B on anything that you buy.
Holiday: 25 days paid holiday and 8 public holidays for you to do what you love
Colleague Recognition Scheme
Free Confidential Advice & Colleague Welfare if you need confidential advice 24/7
Mental Health First Aiders - we have lots of qualified Mental Health First Aiders because its all about your health & wellbeing
Refer and Earn Scheme - as we're growing you can earn money by referring people to join us from your network
Learning and Development opportunity with Holland & Barrett is a great base for career development long term
And many more
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