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Senior CRM Manager

Closing date
4 Dec 2021

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Technology & New Media
Contract Type
Full Time
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Our romantic relationship with our partner is one of the most important parts of our lives - it has an enormous impact on our happiness, our mental health, and the lives of our children. However, building and sustaining a long-term relationship is challenging, and as time progresses it's easy to fall into bad relationship habits and lose connection with our partner.

At Paired we believe there's an opportunity to help couples stay connected via a fun, evidence-based, and affordable mobile app. We launched Paired in October 2020 and have won several awards since then, including being named one of Google's Best Apps of 2020. Our app is now used by more than 70,000 people a day and we're poised to accelerate our growth, having recently closed an additional $4 million in funding.

About The RoleWe're looking for an exceptional Senior CRM Manager to define our CRM strategy (email, push, and in-app messages) and drive growth by increasing customer activation, retention, referral, and conversion.

As CRM is a new function at Paired, this is a greenfield opportunity to build out customer journeys and campaigns from scratch and help shape the future direction of the company.

  • Define and implement our CRM strategy
  • Deliver activation, retention, referral, and conversion campaigns across email, push, and in-app messages
  • Improve our users' experience via data-driven experimentation and optimisation
  • Analyse and report on campaign results
  • Work closely with other teams to identify new opportunities, propose initiatives, and deliver consistent customer experiences across channels
  • 5+ years experience working with cross-channel CRM systems (we use Iterable)
  • Strong analytical skills and a passion for A/B or multivariate testing
  • Good knowledge of email deliverability best practices
  • Passionate about user problems and the development of campaigns to solve them
  • Self-starter with an ability to create CRM journeys and campaigns from scratch
  • Team player who enjoys working with other people
  • Strong understanding of HTML
  • Based in Europe
  • Passionate about our mission to expand the reach of relationship care to more people
  • Competitive salary
  • Significant stock options
  • Remote working from anywhere in Europe
  • Company offsite for one week every quarter
  • Generous learning budget
  • Opportunity for fast career progression
  • Opportunity to help millions of people with their relationship
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