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Senior Internal Communications Manager

Badenoch & Clark
Closing date
1 Dec 2021

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Marketing & PR
Contract Type
Full Time
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looking for an experienced communication professional able to deliver effective and engaging communications strategies and content, aligned to our organisational narrative and supporting staff through change. We need someone who can hit the ground running and is used to managing internal and external engagement activities, with experience of copywriting for a range of audiences and channels to build understanding and respond to feedback. The role will also include leading campaigns for key strategic improvement/modernisation projects, and the development of metrics and indicators to capture and analyse feedback and sentiment.

The work is high profile, and communications have to be high quality. We are looking for an exceptional copywriter with previous public sector experience (or experience of working in a large and organisation with different functions and services). Experience nuclear/energy industry beneficial, or regulatory background would be an advantage

Job Purpose
This role will be one of a team of communications managers, working to the Head of Communications:

*The role is responsible for delivering effective communications strategies in line with the corporate plan, our internal engagement plans and stakeholder engagement strategy.
*The individual will act as a key point of contact for internal engagement, working with our internal communications specialists to support our staff engagement activities. Working across the organisation to deliver engaging content across a range of channels, including intranet and fortnightly staff briefing, as well as designing and delivering communication plans to support our regulatory and organisational activities. This will include advice on handling strategies and approaches.
*Working as part of the wider team, the role will deliver communications for our strategic improvement projects, our People Strategy and organisation modernisation programme, as well as help develop our social media content.

About the Role
Principal responsibilities
*Communicate in an engaging manner (both orally and in writing) setting tone and style ensuring communications are appropriate, effective and well received by target audiences
*Managing the organisation's reputation through effective engagement internally and externally, creating integrated campaigns to change or encourage certain behaviours or raise awareness of issues
*Initiate and lead the development of both reactive and proactive, multi channel campaigns that build on insight using new and existing channels
*Work with the wider team to set priorities, goals, objectives and timescales for campaigns, working with business partners and managing risks
*Use segmentation and mapping techniques to identify target audiences, key influencers and enable effective decision-making around channel choice
*Embed evaluation and tracking into communication strategies, monitoring and reporting on campaign delivery, ensuring value for money and outcome considerations are evidenced
*Provide expert and strategic advice to others across the organisation on ways communications can successfully support the implementation of regulatory activity, modernisation programmes and improve our reputation
*Provide support and clarification to managers to ensure they are confident in delivering key messages
*Source and analyse data to assess the effectiveness of strategies and inform future campaigns
*Keep abreast of emerging issues internally and externally that may impact the way we work to engage our key audiences.

Person Specification
*Recent experience in a similar communications management role in a large, complex organisation
*A confident individual who is willing to advise colleagues at all levels and collaborate effectively to deliver results
*Evidence of delivering successful large-scale/high impact, integrated campaigns and managing multiple channels
*Proven ability to craft clear, concise copy in Plain English, targeted to different audiences
*Experience of delivering and evaluating digital communication activity and products with a strong understanding of digital trends in communications and engagement
*Ability to balance multiple priorities and meet deadlines, remaining calm under pressure and maintaining quality of output
*Excellent team working and coordination skills
Essential job related expertise/experience and skills
*A communications or media related degree or other qualification including CIPR, NCTJ or appropriate professional experience

Badenoch + Clark acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Badenoch + Clark UK is an Equal Opportunities Employer.

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