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Product Marketing Manager - Financial Solutions

Employer
Selby Jennings
Location
UK
Salary
Competitive
Closing date
11 Dec 2021

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Responsibilities of Product Marketing Manager:

This is a delivery role - responsibilities will include and are not limited to and may change depending on business needs:
  • Update existing and develop new product collateral
  • Maintain Wikipedia page and product descriptions on vendor and customer pages
  • Update all product pages on the corporate website
  • Work with Brand Marketing, Design, and Writer to execute and deliver on BAU activities including companies platform home page updates
  • Manage relationships and collaborate with Sales and Account teams, Product and Technology on deliverables
  • Create product customer communications relating to Product enhancements and launches
  • Support the content and creative delivery e.g. sourcing images of client touchpoint program - Client Connect
  • Identify, track and report on key metrics to gauge success of product marketing campaigns
  • Deliver and take ownership of elements of launch plans of new products and enhancements to existing products
  • Develop internal tools and external collateral including videos to support the product enhancement and launch promotion.

Skills, Knowledge and Experience
  • Five years' B2B professional experience to include 2+ years of product marketing experience
  • Experience of marketing enterprise-level SaaS or B2B tech products preferred
  • Degree qualified in relevant disciplines e.g. business, marketing
  • Experience of working as part of a cross-functional team across geographies
  • Strong communication, people and stakeholder management skills
  • Working knowledge of CRM, marketing automation and social media tools - Salesforce, Pardot, Google Analytics, LinkedIn and Twitter
  • Strong data analysis skills and ability to extract insights from marketing automation and CRM platforms
  • Excellent project management skills - ability to deliver projects to cost, time and quality
  • Working knowledge of SEO, WordPress and Adobe PRO DC
  • Demonstrable experience of working within a Product function
  • Ability to use media applications such as Canva and Powtoon to create engaging digital assets such as infographics, short videos and animations
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