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Digital Marketing Manager

Employer
Pursuit Resources Group
Location
UK
Salary
Competitive
Closing date
25 Oct 2021

View more

Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Digital Marketing Manager

Rolling Contract

Remote Working

£200 - £250 per day

Are you a strong content creator? Do you have experience of developing digital and content marketing strategies? Are you looking to develop your career within a rapidly growing market? If so, keep reading!!

Role Overview

The Digital Marketing & Content Manager will be responsible for creating engaging copy and content for various digital platforms, including websites and landing pages, email, paid and social media. The position will also support the e-Mobility organisation in the creation of targeted sales & marketing collateral (including but not limited to brochures, videos and presentations), as well playing an active role in the planning and execution of exhibitions and other events.

Key Responsibilities

Develops and implements diverse digital marketing campaigns and content strategies to promote the organisation's targeting the defined target audiences.
Working with e-Mobility Product Managers to devise compelling value propositions and messaging for each target audience.
Prepare targeted sales and marketing collateral including brochures, videos, and presentations.
Own Social Media marketing and online community management for the e-Mobility business.
Maintains and optimises the e-Mobility content across the European website and landing pages.
Create compelling, thought leadership, content for blog and PR purposes.
Drive the digital go-to-market strategy for new product launches.
Plans, prepares and delivers outbound customer email lead generation and nurturing programs.
Project manages the translation of content, campaigns and sales collateral into multiple European languages.
Works with the wider marketing team to promote, plan for and deliver the yearly events calendar comprising a mix of face-to-face and virtual events
Regularly analyse performance data to assess the effectiveness of activities and provides recommendations around content, campaign and website optimisation.
Lead projects or project steps within a broader project Action Plan.
Provide regular updates and report outs to the e-Mobility and Marketing teams, as well as the wider business.
Apply strong brand guardianship and ensures that the brand message is consistent across all platforms.Experience & Qualifications

Required

8+ Years of Experience in B2B Digital Marketing
Proven track record of effective lead generation and brand management
Experience devising and implementing B2B content
Strong ability to absorb complex information/data and translate it into compelling, user-friendly content
Strong copywriting ability
Incredible attention to detail with an eye for design
Self-starter with strong communication, organisation and project management skills
Manages and drives change and capable of using processes to do so
Experienced Microsoft Office pack user (Excel, Outlook, Word, PowerPoint, Teams)
Ability to learn new platforms/softwareDesirable

Bachelor's or equivalent degree in Marketing, Languages or Journalism
Familiarity with B2B and/or technology industries
CRM experience ((url removed) and HubSpot)
Google Marketing Platform experience
Adobe Creative Suite experience
Content management system experience
Video editing software experience
Foundation SEO and PPC experienceIf you're looking for an exciting temp to perm opportunity within a rapidly growing market place... get in touch today
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