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Market Development Manager

Michael Page Marketing
Closing date
25 Oct 2021

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Marketing & PR
Contract Type
Full Time
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As a Market Development Manager, you will be responsible for driving both sales and marketing strategies to grow market demand for specification services.

Client Details

World's leading supplier of Automotive Coatings are looking for a Market Development Manager to join their team.

  • Evaluate market conditions and construction industry drivers and use this knowledge to build and promote winning propositions for the Key Account/Influencer audience.
  • Identify and oversee the acquisition strategies and data management for Key Account/Influencer contacts.
  • Design and activate strong sales and marketing initiatives across both digital & physical touchpoints.
  • Direct and oversee the Marketing Mix to ensure that the content positioning and proposed activation is aligned with the target audience & business objectives.
  • Review new digital technologies across the wider market and if approved, manage the projects through to delivery.
  • Develop sales tools and initiatives, including materials and training to develop stronger business development capabilities.
  • Develop performance dashboards and reports to track deliverables and evaluate the effectiveness of key activities, using this insight to propose and implement action plans to strengthen performance.
  • Prepare, implement and manage the annual marketing budget for Specification so that is focused on growing and developing existing business as well as generating top line growth.

  • Significant experience within Commercial or Marketing orientated roles, with a solid understanding of the construction industry in a B2B environment.
  • Strong communication and interpersonal skills, focused around building consensus, impact and influence and resolving conflict.
  • Outstanding project management and organisational skills with the ability to recognise key priorities and focus efforts where it will give the best return.
  • Ability to prepare reports and presentations, analysing and disseminating information in a clear and concise manner, turning insight into action.

Self-drive and able to work under own initiative!

Job Offer
  • Competitive salary up to £45,000
  • Flexible hybrid working of around 2 days a week in the Batley office
  • Bonus
  • Free parking
  • Pension
  • Health Care plan
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