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Individual Giving Manager

Closing date
29 Oct 2021

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Contract Type
Full Time
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Individual Giving ManagerOur client provides two very important functions, Helicopter Emergency Medical Services (HEMS) and paediatric transfers across the UK. Their objective is to save lives, utilising specialist pilots, doctors, and paramedics and with their work centred on saving lives, improving clinical outcomes and being able to react quickly and efficiently to emergencies.They are at the forefront of innovative clinical care, and they challenge boundaries. None of this can be achieved without a hugely dedicated team of colleagues, volunteers, and the general public.They are looking for an Individual Giving Manager who will deliver vital support to their lifesaving charity through the delivery of short and mid-term strategies across their direct mail campaigns and digital activation.The role is both tactical and strategic and has direct accountability for delivering the charity's annual budget for all Individual Giving activity whilst critically evaluating performance, new trends and emerging opportunities.You will develop and implement the charity's strategy for donor acquisition, testing and evaluating a range of channels whilst managing the warm donor programme for cash and Raffle donations, building strong and meaningful relationships with individuals to encourage increased frequency and value in their giving. In addition you will manage the Cold Acquisition programme and Regular Giving programme.Under the leadership of the Head of Marketing and Communications, you will work with the wider organisation to align Individual Giving Appeals to cohesively deliver organisational objectives.You will use your experience, market analysis and research to identify emerging trends and develop new income streams in conjunction with specialists from other functions.Managing a small team of talented, passionate people, you will deliver a set of targets to support the ambitions of the organisation whilst being a leading part of exciting growth, challenge and change as they continue to expand their national children's air ambulance service and extend their HEMS provision.In line with their values you will develop your team to maximise their potential and revenue for the charity and share your experience and knowledge to drive a culture of trust, high performance and ambition whilst addressing any performance challenges.Role Responsibilities:• Develop national and local Individual Giving appeals for CAA and HEMS• Delivers the annual budget for Individual Giving• Develop and deliver the charity's strategy for donor acquisition• Develop core messaging for Individual Giving appeals• Manage the Warm Donor programme, with support of the Individual Giving Executive• Manage the Cold Acquisition programme• Manage the Regular Giving Programme• Manage the Raffle programme, with support of the Individual Giving Executive• Build robust, long term and profitable relationships with donors• Utilise market analysis to inform strategy for Individual Giving• Manage and develop the Individual Giving budget, including forecasting• Manage the supporter database to maximise value for the organisation• Introduce digital communications to their individual giving supporter base• Owns compliance and governance relevant to Individual GivingIdeal Skills:• Individual giving experience• Copywriting skills• Competent and proficient in the use of Excel for reporting, analysis and budgetingThe role holder will be based at the Rugby headquarters of the charity with up to 3 days remote working. There will be some travel to other operational sites .They are on a journey to be the organisation of choice and opportunity for the most talented and driven people from diverse backgrounds.Hours: 37.5Salary: £32,000.00 per annumAnnual Leave Entitlement: 22 days, plus 3 days Christmas closure, 1 day birthday leave and 8 statutory bank holidays.This vacancy may close before the closing date if the recruiting manager deems sufficient applications have been received. Therefore it is advised to complete your application as early as possible to avoid disappointment.You may have experience of the following: Fundraising Manager, Individual Giving Manager, Donor Management, Fundraising, Fundraiser, Business Development, Senior Fundraising Officer, Charity, Charities, Third Sector, NFP, Not for Profit, Marketing Manager, Marketing Coordinator, Direct Marketing, etc.Ref: 103 462
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