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Communications & Campaign Manager

Employer
RoadPeace
Location
UK
Salary
Competitive
Closing date
18 Nov 2021

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Sector
Marketing & PR
Salary Band
Annual, £25,000 - £29,999
Contract Type
Permanent
Hours
Full Time
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MAIN DUTIES AND RESPONSIBILITIES: Communications (60%) Manage annual communications plan for all channels, identifying potential news stories, and working across our teams to plan and develop content. Work with colleagues to support their use of the Charity's website and communication channels, both digital and offline, based on needs of supporter base. Maintain press release and communication templates for volunteers / local groups.Help colleagues and volunteers to deliver consistent tone of voice in their comms.Compile and produce e-news & policy updates in collaboration with colleagues. Lead on PR; maintain and develop relationships with key journalists, keep media lists updated, ensure RoadPeace is on relevant press release distribution lists, create and disseminate media and stakeholder briefings and press releases. Focus on National Road Victim Month (Aug) & World Day of Remembrance (Nov)Support the promotion of RoadPeace events and projects with colleagues.Share content with partners and stakeholders for their own channelsWork closely with colleagues / volunteers to prepare them for media interviews Lead on content-gathering & creation; be aware of issues across the sector and create content for the Charity's channels - website, digital, multimedia and offline as appropriate. Manage & grow RoadPeace's social media channels, publishing content, driving, and responding to engagement; working closely with local groups to support their channels. Track, measure & report on the effectiveness of the Charity's communication channels. Campaigns (40%) Campaign development Working with the CEO, Board of Trustees, staff, local groups, and members, coordinate the development of relevant focused lobbying and campaigns to further RoadPeace's aims and objectives Campaign delivery Manage, deliver, and monitor a work programme, towards achieving the target policy changes the charity has identified, including meeting agreed milestones and internal and external project reporting, as required. Create campaign toolkits and materials to enable action to be taken nationally and locally through activities such as petitions, campaigning packs, and direct enquiry responses.Work closely with local groups to support their own campaigns and provide direct support where appropriate.Coordinate with and support victims and partners to campaign on traffic justice, road danger reduction and promote active travel. Coordinate campaign and media training for victim campaigners and survivor advocates, bringing in external support where budget pro-bono opportunity allow.Coordinate campaign calls and actions with sustainable transport partners. Ways of working Manage, deliver, and monitor a work programme, including reporting against agreed milestones outputs and outcomes, and internal and external project reporting, as required.Work in partnership with other organisations, where this will maximise impact of our activities. About you: Educated to degree level, or equivalent, ideally in a relevant disciplineUnderstanding and experience of UK broadcast, print and social mediaExperience of leading, delivering and supporting national and local campaigns and ensuring joined up working across the organisationWork independently with minimal supervision and meet deadlinesExcellent communications skills including experience in creating content and proof readingPromote and implement RoadPeace's policies, e.g. equal opportunities and diversity, to consistently deliver on our strategy, raise awareness and grow membership MAIN DUTIES AND RESPONSIBILITIES: Communications (60%) Manage annual communications plan for all channels, identifying potential news stories, and working across our teams to plan and develop content. Work with colleagues to support their use of the Charity's website and communication channels, both digital and offline, based on needs of supporter base. Maintain press release and communication templates for volunteers / local groups.Help colleagues and volunteers to deliver consistent tone of voice in their comms.Compile and produce e-news & policy updates in collaboration with colleagues. Lead on PR; maintain and develop relationships with key journalists, keep media lists updated, ensure RoadPeace is on relevant press release distribution lists, create and disseminate media and stakeholder briefings and press releases. Focus on National Road Victim Month (Aug) & World Day of Remembrance (Nov)Support the promotion of RoadPeace events and projects with colleagues.Share content with partners and stakeholders for their own channelsWork closely with colleagues / volunteers to prepare them for media interviews Lead on content-gathering & creation; be aware of issues across the sector and create content for the Charity's channels - website, digital, multimedia and offline as appropriate. Manage & grow RoadPeace's social media channels, publishing content, driving, and responding to engagement; working closely with local groups to support their channels. Track, measure & report on the effectiveness of the Charity's communication channels. Campaigns (40%) Campaign development Working with the CEO, Board of Trustees, staff, local groups, and members, coordinate the development of relevant focused lobbying and campaigns to further RoadPeace's aims and objectives Campaign delivery Manage, deliver, and monitor a work programme, towards achieving the target policy changes the charity has identified, including meeting agreed milestones and internal and external project reporting, as required. Create campaign toolkits and materials to enable action to be taken nationally and locally through activities such as petitions, campaigning packs, and direct enquiry responses.Work closely with local groups to support their own campaigns and provide direct support where appropriate.Coordinate with and support victims and partners to campaign on traffic justice, road danger reduction and promote active travel. Coordinate campaign and media training for victim campaigners and survivor advocates, bringing in external support where budget pro-bono opportunity allow.Coordinate campaign calls and actions with sustainable transport partners. Ways of workingManage, deliver, and monitor a work programme, including reporting against agreed milestones outputs and outcomes, and internal and external project reporting, as required.Work in partnership with other organisations, where this will maximise impact of our activities. About you: Educated to degree level, or equivalent, ideally in a relevant disciplineUnderstanding and experience of UK broadcast, print and social mediaExperience of leading, delivering and supporting national and local campaigns and ensuring joined up working across the organisationWork independently with minimal supervision and meet deadlinesExcellent communications skills including experience in creating content and proof readingPromote and implement RoadPeace's policies, e.g. equal opportunities and diversity, to consistently deliver on our strategy, raise awareness and grow membershipLondon based, but remote working with regular attendance in the office will be considered
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