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CRM Manager

Spencer Clarke Group
Closing date
27 Oct 2021

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Marketing & PR
Salary Band
Annual, £40,000 - £49,999
Contract Type
Full Time
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This is a brand-new role in an expanding marketing team that is taking centre stage in the future success of the company. Over the next 6 months, you will develop and launch new brands, new channels and new ways of working.

Key Responsibilties

What we'll need you to do:

Plan and deliver CRM strategies that drive acquisition, increase conversion, improve retention and stimulate loyalty. Key journeys will include:

Lead nurture to conversion
Welcome and in-life
Cancellation and renewal

Work with our CRM agency to develop our CRM platform, ensuring its capability meets the existing and future needs of the business
Map/update customer journeys by analysing touchpoints
Ensure we capture all required information at the optimum points throughout the customer lifecycle
Work with internal stakeholders to ensure the database health and accuracy is maintained
Work with the Data Analytics team to analyse and report on campaign effectiveness, including ROI and recommendations for future campaigns
Identify and generate qual and quant customer insight to establish new opportunities for user journeys, segmentation and personalisation
Collate, manage and analyse competitor CRM materials
Ensure CRM materials are fit for purpose, on message, on brand and within agreed budgets
Make sure internal teams are briefed on CRM activity in a timely and clear way
Work with the Compliance team to ensure all necessary permissions are captured in an efficient and compliant manner
Knowledge & Experience

Are passionate about CRM with deep experience and plenty of ideas of how to deliver both revenue growth and a great customer experience through multichannel communication strategies
Have 5+ years hands-on experience of managing lifecycle, automated and solus campaigns via more than one ESP/CRM platform
Blend creative flair and a love of data to deliver successful campaigns (we'd love to see some examples)
Are an advocate of test and learn, and personalisation
Sweat the small stuff - excellent attention to detail is a must
Are interested in what makes people tick - a behavioural economics geek who understands how biases can be applied to communications would be a great fit
Love being part of a team and an organisation where collaboration is given and expected
Thrive in a fast-paced environment where managing multiple projects to ambitious deadlines is the norm
Have a good working knowledge of compliance regulations, ideally both GDPR and FCA
Are good at planning, project management and time management
Knowledge of Fuse or similar CRM systems
If you are interested please apply with your most recent CV
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