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Marketing Executive

Employer
Spencer Clarke Group
Location
UK
Salary
Competitive
Closing date
25 Oct 2021

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Key Responsibilities

One of the country's largest motor trade organisations is currently recruiting for an experienced PPC Executive to work closely with the Paid Media Manager and the marketing team. We are a trailblazing, award-winning company, operating in the thriving automotive business community of Lancashire.

We are looking for a highly motivated and high-performing PPC Executive to join our fast-growing team. The successful candidate working closely with the Paid Media Manager, will be responsible for managing and developing the company's pay per click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget. You will be contributing towards shaping the expansion and future vision of the group and its range of brands.

What we'll need you to do:

Perform day-to-day campaign optimisations across Paid Search & Social channels
Manage bidding strategies and budgets in order to meet KPIs
Test and implement ad copy, messaging and landing pages to optimise ROI
Lead the build out processes for new campaigns
Create data-led campaign recommendations and actionable insights that drive efficiency and/or growth
Undertake ongoing and ad hoc research/analysis - Keyword, competitor and campaign
Keep up to date with the latest developments and trends across PPC and Paid Media
Support management with campaign forecasting and planning
Develop and produce management reports
Assist in developing new strategies to drive further CRO
Build strong relationships working closely with key agencies and suppliers
Work closely with the wider marketing team to align performance marketing KPIs with wider business and campaign objectives
Promote cross-functional opportunities and ways of working that improve PPC results

You'll be an ideal fit if you...

Are passionate about Google Ads and paid advertising
Have at least 1 year of professional experience using Google/Microsoft PPC and Facebook ad platforms
Have experience of planning, forecasting and budgeting
Are used to creating reports in Excel, Google Sheets and Google Analytics
Can demonstrate commercial awareness - understanding some of the internal and external trends that affect the automotive sector
Are good at both project management and time management
Thrive in a fast-paced environment where managing multiple projects to ambitious deadlines is the norm
Love being part of a team and an organisation where collaboration is given and expected
Sweat the small stuff - excellent attention to detail is a must
If you are interested in this role or know of somebody please send me your most recent CV
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