Product Marketing Lead (CYBERSECURITY Scale-up)
Marketing, Product Marketing, Digital Marketing, Growth
£75k - £85k (plus benefits and equity)
FlowFolk have partnered with one of London's most exciting B2B Saas brands, with huge growth plans for 2021. The Product Marketing Lead is a crucial hire, and will report into the Chief Growth Officer, representing the first Product Marketing hire. This is a great opportunity for you to grow a team and take this role from functional into strategic / managerial in an ever-growing sector.
You'll be responsible for two flows mainly. Firstly to understand the market. By this we refer to the pain points and competitive landscape of the space, to feed into the product management process internally. Secondly, you'll be influential to the GO TO MARKET process, and articulating the product value of the brand to the market.
Ideally, you'll have solid growth marketing experience in a product-driven brand - extra points for SaaS / Tech scale-up experience. You'll be driven by data - trends and patterns - and build these into your wider decision-making picture. If you have these main touchpoints, and also knowledge of Jira and Confluence, this could be yours